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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
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Enter the Innovaction Awards
I’ve been remiss in not mentioning this before now: the June 2 deadline for the College of Law Practice Management’s annual Innovaction Awards is approaching fast. These awards recognize valuable and innovative projects undertaken by law firms in marketing, client service, recruitment, retention and other areas of law practice management. Previous winners of this prestigious competition, from firms of all sizes in the US, the UK and Australia, can show clients their dedication to innovative and efficient service and get bragging rights over their rivals to boot.
The application process is straightforward, and the potential benefits, including a chance to address the entire College at the award ceremony to demonstrate your winning initiative, are tremendous. I was honoured to serve as a judge last year, and I’m delighted to have been asked to do so again. Take a moment to tour the site, view the criteria, and then think about an innovative project within your own firm that could qualify. Innovation is going to be a cornerstone to successful law firms from now on — these awards can help you lay the foundation.