Comments on: We are all solos

By: The future of law firm branding « Law21

The future of law firm branding « Law21 — Fri, 03 Oct 2008 14:21:45 +0000

[...] couple of weeks ago, I wrote about the ascendance of individual lawyer brands. Today, I want to write about the corresponding decline of law firm brands. And there’s no better [...]

By: Here’s a kick in the pants! « KM Librarians

Here’s a kick in the pants! « KM Librarians — Fri, 26 Sep 2008 15:21:37 +0000

[...] may be the hook that will get your clients involved in reading the web. Steve Matthews and Jordan Furlong have made the argument eloquently and I refer you to their posts in preference to butchering their [...]

By: Susan Cartier Liebel

Susan Cartier Liebel — Mon, 22 Sep 2008 00:40:14 +0000

Jordan,

Well said. We should all be functioning like solos because even if you are in a firm, unless you are generating revenue in some capacity you are overhead and therefore expendable. And you can’t always rely on being given work.

If you know how to get clients, market yourself and your personal brand from the beginning (which should actually start in the job interview process as you advocate and negotiate on your own behalf)you will always be able to hit the ground running should the paycheck cease. And should the paycheck still be coming, you are better positioned to climb into the upper echelon of lawyers at your current employment.

By: michael webster

michael webster — Fri, 19 Sep 2008 04:38:43 +0000

Interesting idea, but law is a credence good.

The consumer doesn’t know what he or she has bought, even afterwards.

Thus, there will always be the need for the law cathedrals, which soothe the clients and comfort them that they have made a good choice.

By: Law Firm Web Strategy : The Rise of Lawyer Brands

Law Firm Web Strategy : The Rise of Lawyer Brands — Thu, 18 Sep 2008 17:25:50 +0000

[...] lawyer and legal marketer alike should read this post by Jordan Furlong, titled We Are All Solos. Some of the key points [...]

By: Steve Matthews

Steve Matthews — Thu, 18 Sep 2008 16:00:52 +0000

Cross post this to Slaw? please. too good not to.