Comments on: The new legal publishing niche: clients http://www.law21.ca/feeder/?FeederAction=clicked&feed=Comments+on+Articles+%28RSS2%29&seed=http%3A%2F%2Fwww.law21.ca%2F2008%2F10%2F17%2Fthe-new-legal-publishing-niche-clients%2F%23comment-&seed_title=The+new+legal+publishing+niche%3A+clients Dispatches from a legal profession on the brink Wed, 21 Jul 2010 03:26:41 +0000 hourly 1 By: Susan Cartier Liebel http://www.law21.ca/feeder/?FeederAction=clicked&feed=Comments+on+Articles+%28RSS2%29&seed=http%3A%2F%2Fwww.law21.ca%2F2008%2F10%2F17%2Fthe-new-legal-publishing-niche-clients%2F%23comment-248&seed_title=The+new+legal+publishing+niche%3A+clients/comment-page-1/#comment-248 Susan Cartier Liebel Tue, 21 Oct 2008 20:13:08 +0000 http://www.law21.ca/?p=234#comment-248 Jordan, You've hit the nail on the head. I've been hammering away at this point for a while. Lawyers cannot survive without clients. If you don't understand where clients are coming from you can't fashion your products or services to meet their needs. Imagine you provide a product like breakfast food. If you don't know who your audience is, their buying habits, their eating habits, their socio-economic status, how they feel when money is tight, are you a luxury or a necessity, how could they possibly stay in business? The law is no different. A lawyer's needs matter. And they will succeed if they meet their clients' needs...there are very few exceptions to this rule. Great post. Jordan,

You’ve hit the nail on the head. I’ve been hammering away at this point for a while. Lawyers cannot survive without clients. If you don’t understand where clients are coming from you can’t fashion your products or services to meet their needs. Imagine you provide a product like breakfast food. If you don’t know who your audience is, their buying habits, their eating habits, their socio-economic status, how they feel when money is tight, are you a luxury or a necessity, how could they possibly stay in business?

The law is no different. A lawyer’s needs matter. And they will succeed if they meet their clients’ needs…there are very few exceptions to this rule.

Great post.

]]> By: April Jones http://www.law21.ca/feeder/?FeederAction=clicked&feed=Comments+on+Articles+%28RSS2%29&seed=http%3A%2F%2Fwww.law21.ca%2F2008%2F10%2F17%2Fthe-new-legal-publishing-niche-clients%2F%23comment-242&seed_title=The+new+legal+publishing+niche%3A+clients/comment-page-1/#comment-242 April Jones Fri, 17 Oct 2008 21:56:45 +0000 http://www.law21.ca/?p=234#comment-242 I read a lot of legal blogs and that's also something I've noticed. Yet one of the first rules of Internet marketing is to figure out who your target market is, what they want, and tell them how you can help them. Well, as an attorney, your target market should be potential clients. That's the audience that will generate income for you moreso than other legal professionals. There's an almost untapped market out there of people who are using the Internet to get their legal questions answered before they decide to consult an attorney. I read a lot of legal blogs and that’s also something I’ve noticed. Yet one of the first rules of Internet marketing is to figure out who your target market is, what they want, and tell them how you can help them. Well, as an attorney, your target market should be potential clients. That’s the audience that will generate income for you moreso than other legal professionals.

There’s an almost untapped market out there of people who are using the Internet to get their legal questions answered before they decide to consult an attorney.

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