If you have an hour or so to spare next Thursday and would like to hear what I actually sound like, tune into my appearance on this month’s Legal Research & Writing Pro Tele-Webinar. On July 16 at 3:00 pm EDT, I’ll be sitting down with the LRWP ‘s host, the incredibly bright and engaging Lisa Solomon, for a tele-webinar titled Leveraging the Media: How to Establish Your Name and Expertise in the Mainstream and Legal Press.
Wearing my legal journalism hat, I’ll be talking with Lisa about how lawyers can interact with the media to build relationships and help promote their practices. I’ll be giving listeners the perspective of a legal periodical editor who’s received more than his share of pitches and wishes more people designed these pitches with the publication and its readers in mind. I’ll be talking about the difference between dealing with the mainstream and legal business press, and looking at the impact new media is having on legal marketing and business development.
The full description of the program and information on how to register for it are available at the Legal Research & Writing Pro website, with a copy below. If you’re going to attend and there’s a particular topic you’d like me to touch on, leave it as a comment below and I’ll do my best to get to it during the webinar.
Who says mass media is dying? As newspapers and magazines migrate onto the web, the reach and brand power of these periodicals is actually going to grow—along with their capacity to promote your practice. With reporters and editors hungrier than ever for low-cost, high-quality copy, there has never been a better time for lawyers to build relationships and leverage their expertise with both mainstream and legal media.
In this course, you’ll learn how to get noticed by, published in, and interviewed by the publications that lawyers—and clients—read:
- initiating contact and building relationships with editors and journalists
- establishing your credentials as the go-to person in your area of practice
- understanding the media perspective: what they need, when they need it
- writing for print versus web publications; writing for lawyer versus client publications
- preparing for an interview: setting the ground rules, preparing for surprises
- turning your media profile into a marketing advantage
Presenter Jordan Furlong is a lawyer, journalist, award-winning legal magazine editor, and award-winning legal blogger. His blog, Law21: Dispatches From a Legal Profession on the Brink, tracks the extraordinary changes underway in the legal marketplace. He is the Editor-in-Chief of National, the magazine of the Canadian Bar Association, and chairs the InnovAction Awards at the College of Law Practice Management.
This program will be presented as a “tele-webinar.” In a tele-webinar, you call in to a conference call line to receive the audio portion of the program. If you have access to your computer, you can follow along with a Power Point presentation as well. There is no need to install any software on your computer. If you will be calling in from outside the office, don’t worry: you can view or print the slides before the program, if you wish.
Join us for this tele-webinar on Thursday, July 16 at 3 p.m. Eastern (noon Pacific).
Your registration includes participation in the live teleseminar and a copy of the program recording (mp3). To register, visit our Products page and add a Silver Membership to your cart.