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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Monthly Archives: November 2009
Resolving the legal education disconnect
In conversation last week with a law school professor, the subject of law firms’ tunnel vision when recruiting law graduates came up. Firms focus relentlessly on the students with the highest grades, the professor lamented, even though these students can be one-dimensional performers with an affinity for the academic environment and no competing pressures outside [...]
Posted in Governance, Law School 1 Comment
Lawyers, journalists and trust
My first post at Stem’s Law Firm Web Strategy Blog is up and running. The title is “Lawyers, journalists and trust,” and talks about the yawning trust gap between lawyers and the media and how to bridge it. My dozen years in legal journalism demonstrated to me how instinctively guarded lawyers can be even with [...]
Posted in Stem Leave a comment
On the road
If you happen to be in Winnipeg or Toronto over the next few days, look me up. On Friday morning, I’ll be delivering the keynote address at the 2009 Isaac Pitblado Lectures, sponsored by the Law Society of Manitoba. The theme of the conference is the future of law; I’ll be sketching out the likely [...]
Posted in Law21 Leave a comment
Targeting the variable fee
For as long as most lawyers can remember, the billable hour has defined, powered, and shaped their law firms. It determines how lawyers work, how they sell their work, how much they earn, and how they assess and reward their employees. It breeds inefficient, overworked lawyers and frustrated, resentful clients; but it has also [...]
Posted in Billing, Innovation, Talent 4 Comments
Carnival of Trust – November 2009
Regular readers will be familiar with Blawg Review, which encapsulates the blawgosphere’s best posts over the previous week (and which I hosted earlier this year). In a similar vein is the Carnival of Trust, the brainchild of Charles Green of Trust Matters, which highlights the best posts about trust in the business and professional workspace [...]
Posted in Law21 2 Comments
Beyond billing