Monthly Archives: May 2010

How to compete on price

One of the oldest pieces of marketing advice in the legal profession is: “Don’t compete on price.” Wiser heads than mine constantly warn lawyers not to cut their prices to match what other sellers are providing, that engaging in a price war for legal services is as potentially ruinous as getting involved in a land [...]
Posted in Competition, Marketing | 12 Comments

One week left to enter the InnovAction Awards!

If your law firm or legal organization has successfully introduced a powerful innovation in the last few years, then you have one week left to enter the College of Law Practice Management‘s InnovAction Awards, as detailed in this previous post here at Law21, and reap the rewards. At a time when innovation is valued by [...]
Posted in Innovation | Leave a comment

Law Society of British Columbia Benchers’ Meeting, Vancouver

Posted in Speaking Engagements | Leave a comment

The end of inevitability

If you want an example of how the legal profession likely will respond to new competitors and a future marketplace very different than today’s, take a look at how Canada’s real estate agents are coping with change in their market. (Short answer: not well). The Globe & Mail reports on a rising wave of sell-it-yourself [...]
Posted in Clients, Competition | 8 Comments

Mind the dragon

I’ve written fairly extensively about India and its continuing and future impact on the legal services marketplace. I’ve not paid as much attention to China, but that country’s effect on the legal industry in the 21st century will be profound and could happen sooner than is widely expected. This is a brief note to acknowledge [...]
Posted in Globalization | 1 Comment

Frugal innovation and the law

Lawyers need to learn a very important lesson from a salad spinner.  Specifically, we need to understand the implications of the Sally Centrifuge, developed by students at Rice University in Texas: The necessary parts: one salad spinner, some hair combs, a yogurt container, plastic lids, and a glue gun. The finished product: a manual, push-pump [...]
Posted in Clients, Innovation, Purpose | 4 Comments

Why the 2010 InnovAction Awards matter

When the College of Law Practice Management launched the InnovAction Awards in 2004, Western economies had just climbed out of a tough recession (and were busily laying the foundations for a much uglier one) and law firms were starting a run of several years of unprecedented growth and profit. It was a time when the [...]
Posted in Innovation | 1 Comment

Search the Archives