Legal Marketing Association Toronto Chapter’s Luncheon Seminar, Toronto, ON

Publications

• "The talent portfolio: where, how and by whom your work is done"
  Edge International Review, Vol. 6, No. 1, Spring 2011
• "Demographic business development"
  Attorney At Work, March 21, 2011
• "Using new media to access old media"
  Law Firm Web Strategy Blog, March 8, 2011
• "How to use new media to access old media"
  CBA PracticeLink, March 2011
• "Merger mania"
  National magazine, March 2011
• "Law firm diversity beyond the platitudes"
  The Lawyers Weekly, February 25, 2011
• "Exploding some law school myths"
  Slaw, February 22, 2011
• "Create legal annual reports for your clients"
  Attorney At Work, February 21, 2011
• "Reluctant publishers: helping lawyers generate content"
  Law Firm Web Strategy Blog, February 15, 2011
• "The art of we"
  Attorney At Work, January 27, 2011
• "Can a full-service law firm use Twitter?"
  Stem Law Firm Web Strategy Blog, January 25, 2011
• "How to get ahead in publishing (law firm edition)"
  Stem Law Firm Web Strategy Blog, January 6, 2011
• "What surprised you in 2010? Perspectives from legal professionals"
  JD Supra, December 28, 2010
• "2010 brought many changes to legal world"
  The Lawyers Weekly, December 24, 2010
• "Your client is not your enemy"
  Slaw, December 21, 2010
• "All together now: The value of practice group blogs"
  Stem Law Firm Web Strategy Blog, December 15, 2010
• "Seniority pay must die"
  Precedent Magazine, December 10, 2010
• "The future of continuing legal education"
  The Lawyers Weekly, December 10, 2010
• "The No Homers Club: Collective branding in the law"
  Stem Law Firm Web Strategy Blog, December 1, 2010
• "What are you prepared to do?"
  Attorney At Work, November 24, 2010
• "A million tiny pieces: the social media mosaic"
  Stem Law Firm Web Strategy Blog, November 12, 2010
• "The Law of the Pencil"
  Edge International Review, Vol. 2, 2010
• "First impressions: make your Twitter biography count"
  Stem Law Firm Web Strategy Blog, October 26, 2010
• "Your call is important to us,"
  Slaw, October 22, 2010
• "Leading the way,"
  National magazine, September 2010, p. 20
• "Stop the press: news releases and rote communication,"
  Stem Law Firm Web Strategy Blog, August 24, 2010
• "Law school and the risk of irrelevance,"
  The Lawyers Weekly, August 20, 2010
• "Letting the clients decide,"
  Slaw, August 19, 2010
• "Talk to me: putting an end to canned conversations,"
  Stem Law Firm Web Strategy Blog, August 13, 2010
• "Associate compensation meets the merit system,"
  The Lawyers Weekly, August 6, 2010
• "Rethinking the case law update,"
  Stem Law Firm Web Strategy Blog, July 27, 2010
• "The 21st-century law firm,"
  CBA PracticeLink, August 2010
• "Blogging for law firms,"
  Stem Law Firm Web Strategy Blog, June 23, 2010
• "Managing your online brand and reputation takes work,"
  The Lawyers Weekly, June 21, 2010
• "LinkedIn for law firms,"
  Stem Law Firm Web Strategy Blog, May 3, 2010
• "Twitter for law firms,"
  Stem Law Firm Web Strategy Blog, April 6, 2010
• "How to be an effective client,"
  Construction Law Musings, April 2, 2010
• "Here comes the LPO tsunami,"
  The Lawyers Weekly, April 2010
• "Facebook for law firms,"
  Stem Law Firm Web Strategy Blog, March 29, 2010
• "What to do when a reporter calls,"
  The Lawyers Weekly, March 2010
• "Legal recruitment in 2010,"
  The Lawyers Weekly, February 2010
• "Will 2010 be the year of the fixed fee?,"
  The Lawyers Weekly, January 2010
• "Making the most of Twitter,"
  TRIAL Magazine, American Association of Justice, January 2010
• "Metamorphosis: Five forces transforming the legal services marketplace,"
  ABA Law Practice Magazine, November/Dcember 2009
• "We don't run this show anymore,"
  ABA Journal Legal Rebels Project, October 2009

Podcasts and Teleseminars

• Part 1: Podcast on the Future of the Legal Profession with Solo Practice University's Susan Cartier Liebel, March 2011
• Part 2: Podcast on the Future of the Legal Profession with Solo Practice University's Susan Cartier Liebel, March 2011
• Interviews with "ABA Now" at American Bar Association's Bar Leadership Institute 2010, March 2010
• Interview with Greg Bufithis of Project Counsel at Georgetown Law School's Law Firm Evolution Symposium, March 2010
• Solo Practice University Guest Lecture, January 2010
• Charon QC, September 2009
• Legal Research & Writing Pro, July 2009
• Cole Silver, June 2008
• Law is Cool, August 2007

Here is a selection of some current Stem clients:

• Harrison Pensa


• Canadian Corporate Counsel Association


• Waterstone Law Group LLP


• Gowling Lafleur Henderson LLP


• Clio: Online Practice Management Software


• Hissey Kientz LLP