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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- New blog post at Stem Legal: How CLE providers can use social media: http://t.co/2dU0cokW #ACLEA about 22 hours ago from web
- Chennai High Court: Foreign lawyers can advise foreign law, not domestic; LPOs can't give legal advice: http://t.co/MehcXWwU @ronfriedmann 02:45:11 PM February 21, 2012 from web
- World's first Twitter Moot kicks off at 1 pm ET today! http://t.co/6JZrMj5d Follow #twtmoot 02:36:33 PM February 21, 2012 from web
- RT @Kingsley_Martin Launching ACC Contract Advisor today. 29,000+ ACC members now have access to KIIAC tech to drive contract standards. 02:33:01 PM February 21, 2012 from webin reply to Kingsley_Martin
- Look out: DLA Piper's LawVest creates Riverview Solicitors, a business law firm operating entirely on fixed fees: http://t.co/9NpYDpPL 05:53:36 PM February 20, 2012 from web
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What I’ve said and where I’ll be
Time for my regular roundup of what I’ve written in other locations recently, along with a quick itinerary of my upcoming speaking appearances.
1. I’ve been especially busy at Law Firm Web Strategy, the blog of Stem Legal, with three recent posts on social media:
2. My most recent column for The Lawyers Weekly sparked a lot of feedback: Do what you do best and outsource everything else kind of sums up my assessment of the current legal marketplace and how firms should respond to it.
3. My latest column at Slaw looked at a different question: why are some of the most influential people in law firms also the least pleasant to deal with? The importance of being nice makes the case that collegiality has a business purpose.
4. My newest entry for Attorney At Work reached back to law school to discuss the potential benefits of private knowledge management: Revive your law school study group.
5. My first entry for Small Firm Innovation, a dynamic new blog sponsored by Clio, won’t appear until early next month, but I’m proud to be both a contributor and a member of the advisory board. Check out SFI today for practical first-hand accounts of small-firm success.
In terms of my travel plans, here’s where you’ll find me over the next several weeks.
These and other engagements will take me through the summer, so I’m now booking appearances for the fall. If your law firm or practice group is organizing a retreat or your organization is hosting a conference and you’d like to learn more about my presentation packages, please drop me a line. Look for more information about retreats and presentations in an upcoming Law21 redesign as well!
Finally, I want to make one last pitch for your firm, department or organization to submit an entry to the 2011 InnovAction Awards, sponsored by the College of Law Practice Management. The deadline for entries is now just one week away, and based on inquiries and entries already received, I’m anticipating a banner year for submissions; yours should be among them.
Jordan Furlong speaks to law firms and legal organizations throughout North America on how to survive and profit from the extraordinary changes underway in the legal services marketplace. He is a partner with Edge International and a senior consultant with Stem Legal Web Enterprises.