Before providing a series of links to articles I’ve recently published elsewhere, I want to bring your attention to my next two public speaking appearances and encourage you to come check them out.
First, I’ll be in Toronto this Friday, August 5, at the Annual Meeting of the American Bar Association. I’m honoured to be appearing on a Presidential CLE Panel sponsored by the ABA’s Standing Committee on Technology and Information Systems. “eAttorney, MiAttorney: How Technology Has Changed Communication and Collaboration With Clients” runs from 8:30 a.m. to 10:00 a.m. at the Metro Toronto Convention Center, Room 716B, 700 Level, South Building. My fellow panelists are the real draw: Dennis Kennedy, Daniel Schwartz and Michael Downey will join me to discuss the impact of technology on the lawyer-client relationship, legal ethics, and the legal marketplace generally.
Secondly, I’ll be in Nashville on Monday, August 22, at the International Legal Technology Association’s 2011 Rev-elation Conference. I’m greatly looking forward to moderating the panel “Offshoring and Outsourcing: What It Means for Your Firm and Your Job” at 1:00 pm in the Governor’s C Ballroom at the Gaylord Opryland Resort. I’ll be joined by two high-profile experts in this field, Toby Brown and Kevin Colangelo, in a session introduced by V. Mary Abraham. We’ll be discussing the impact of outsourcing on lawyers, clients, and law firms’ operations, technology, infrastructure, while forecasting where the future will lead us in this area.
If you expect to be at the ABA or ILTA conferences, please drop me a line and let me know.
With those two stops noted, here’s my regular roundup of work published elsewhere.
(a) “Politeness, please: Etiquette for LinkedIn and Facebook connections” — Avoiding the “Hey, you!” approach to online networking.
(b) “Law firm branding, social media and strategy” — First you get a brand, then you take it online: putting the horse before the cart.
2. Two articles from Edge International’s monthly newsletter Communiqué:
(a) “The myth of the two-tiered associate track” — In which I try to deflate a popular but misleading buzzword.
(b) “The purpose-driven law firm” — What is the point, from the market’s perspective, of your law firm? Think carefully before you answer.
3. Two columns for The Lawyers Weekly:
(a) “Pricing risk in the legal process” — Risk can be quantified, and lawyers can (and will) prove this as we get better at pricing our services.
(b) “The truth about (online) branding: it’s all about the client experience” — The original column on which the previous Stem post was based.
4. Two posts for Attorney At Work:
(a) “Be the world’s most client-accessible lawyer” — Meet your clients at their times, on their turf, and on their terms.
(b) “Shall I compare thee to a summary judgment?”– I really enjoyed writing this one: poetry as an exercise in lawyer clarity.
5. Two columns for Small-Firm Innovation:
(a) “When it comes to marketing, small is powerful” — I really think solo and small-firm lawyers are poised for a marketing breakthrough.
(b) “Will your client someday say: You’re Dead2Me?” — Excellent client service is a legitimate competitive advantage. Really.
6. And for a change of pace, one regular column at Slaw:
(a) “Articling: back to basics“– Wherein I take a good, long look at Canada’s articling student system and ask some hard questions.
7. Finally, I’m always pleasantly surprised to hear from the media and happy to give them my time. Here’s where I’ve shown up recently:
(a) “Ontario attorney makes the case for (legal) poetry in motion” – Montreal Gazette (re: my Attorney At Work post)
(b) “Outsourcing pioneer blazes a new trail: bringing work back from India” — National Law Journal (re: the repatriation of outsourcing)
(c) “Half off: Nevada lawyer bets on discount model” — ABA Journal (re: the coming rise of low-priced legal services)
That’s about enough links for one post. Again, please drop me a line if you’ll be at the ABA or ILTA meetings this month — I’m always very happy to meet my much-appreciated readers.
Jordan Furlong delivers dynamic and thought-provoking presentations to law firms and legal organizations throughout North America on how to survive and profit from the extraordinary changes underway in the legal services marketplace. He is a partner with Edge International and a senior consultant with Stem Legal Web Enterprises.