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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Author Archives: Jordan Furlong
Blawg Review at Law Firm Web Strategy Blog
In case you’re interested, I authored this week’s Blawg Review (#252) with my colleagues at Stem Legal’s Law Firm Web Strategy Blog. The theme is technology run amok: the fear many people (and especially lawyers) seem to have about the things we create, as expressed in popular fiction from Frankenstein to Battlestar Galactica. I’ve always [...]
Posted in Stem Leave a comment
The new rules of pricing
Recently, I’m told, several GCs and senior lawyers of large law firms gathered in London for a high-level conversation about new billing mechanisms. One noteworthy observation to emerge from the meeting was the law firms’ insistence that whatever new mechanism was developed, it had to take into account chargeable time invested in the work. I [...]
Posted in Billing, Clients 2 Comments
The boutique exodus
I was talking the other day with a partner in a large national firm. For a variety of reasons, including the nature of his practice area, his annual billings have been declining for a couple of years now, and he’s been contacted about it by some of the senior people in the firm. He’s been [...]
Posted in Big Firms, Solo & Small Firm 3 Comments
The iFuture
My newest column is up at Slaw, winner for two consecutive years of Dennis Kennedy’s Best Law Blog Award. Follow the link to Canada’s best legal website.
Posted in Publishing, Research, Technology 8 Comments
Law21 2.1
It’s not quite the iPad launch, but for me, it’s still a momentous occasion. If you’re reading this post via an RSS feed, then you might want to click on the originating link, because Law21 has a new look today.
With the indispensable help of Jesse Collins of Moxy Webworks and Tony Delitala of Delitala Design, [...]
Posted in Law21 3 Comments
Law Society of Upper Canada Solo & Small-Firm Conference & Expo, Toronto
I’ll be presenting twice at the 5th Annual Solo & Small-Firm Conference & Expo, sponsored by the Law Society of Upper Canada, in Toronto on May 14. For more information about or to register for this event, visit the conference home page.
Posted in Speaking Engagements Leave a comment
Georgetown University Center for the Study of the Legal Profession Symposium, Washington, D.C. – Law Firm Evolution: Brave New World or Business As Usual?
I’ll be co-presenting on a panel titled “Rethinking Legal Education and Training” on Monday, March 21 at the Georgetown University Center for the Study of the Legal Profession’s Symposium Law Firm Evolution: Brave New World or Business As Usual? in Washington, D.C. For information about how to register for this free conference, visit the event [...]
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The lamp and the laser
When you set up a home office, as I’ve recently been doing, you begin to notice lighting in a way you hadn’t before. It quickly becomes apparent that fixed overhead lights and large floor lamps, no matter how bright they might be, don’t illuminate desks and laptops very well. For close-range work, helping you navigate [...]
Posted in Big Firms, Marketing, Solo & Small Firm 5 Comments
Solo Practice University guest lecture
After all these years, I’m going back to law school. I’m happy to announce I’m making my first appearance as a Guest Lecturer at Solo Practice University on Tuesday, January 12 at noon ET. After having numerous great conversations with SPU founder Susan Cartier Liebel by phone and email over the years, it’ll be tremendous [...]
Posted in Law21, Solo & Small Firm 1 Comment
Calendar of events