-
Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Absolutely delighted to welcome Pam Woldow (@pwoldow) to Edge International! http://bit.ly/bUHvP1 04:09:10 PM September 01, 2010 from web
- Legacy industry in decline: RT @The_AV_Club Sick of losing to cable, networks want Emmys split into 2 shows next year: http://bit.ly/c5nkSi 04:31:02 PM August 31, 2010 from web
- @idealawg Thanks very much for the reference to my article in your blog post! 03:44:12 PM August 31, 2010 from webin reply to idealawg
Author Archives: Jordan Furlong
Will-writing and the redefinition of “legal services”
Last month, a BBC investigative program called Panorama exposed a wide range of illegal and unethical practices by “will-writers,” advisors who help people prepare wills and who are not lawyers. One result of that broadcast could be a significant clawback of lawyer regulatory power over the legal services marketplace in the UK, with implications for [...]
Posted in Clients, Competition, Governance, Outsourcing 1 Comment
Six for the road
I’ve been an active contributor lately to a number of other blogs and periodicals, so I thought you might be interested in checking some of them out. Here are six articles I’ve written at other legal sites recently.
1. “Letting the client decide,” Slaw: Brand new this morning, my newest column looks at a UK firm [...]
Law firms and the JetBlue guy
Even if former JetBlue flight attendant Steven Slater didn’t plan his famous chute-deploying resignation in advance, he seems ready and willing to exploit the moment, perhaps to land a reality-TV hosting gig. If it does turn out that his Big Quit was staged (like that of Elyse Porterfield, the “Dry-Erase Girl” whose hoax didn’t even [...]
Posted in Competition, New Lawyers, Talent 1 Comment
How to kill a law firm
There’s a story told about Jack Welch, former GE president — it might be from one of his books, or it might be apocryphal; quite possibly it’s both. The story goes that soon after he took over the company, he called in his vice-presidents and other senior people and advised them that countless [...]
Posted in Competition, Innovation 9 Comments
State Capital Group 2010 Annual Conference, Las Vegas
I’m very pleased to be addressing the 2010 Annual Conference of the State Capital Group global network of law firms on September 30 in Las Vegas, Nevada.
Posted in Speaking Engagements Leave a comment
The evolution of outsourcing
Still in its relative infancy, legal process outsourcing has already had a huge impact on the legal services marketplace: scoring major deals with the likes of Microsoft and Rio Tinto, garnering the attention of private-equity investors, and helping to expose the degree to which law firms have overcharged for the simplest legal work, among other [...]
Posted in Clients, Innovation, Outsourcing 5 Comments
How to compete on price
One of the oldest pieces of marketing advice in the legal profession is: “Don’t compete on price.” Wiser heads than mine constantly warn lawyers not to cut their prices to match what other sellers are providing, that engaging in a price war for legal services is as potentially ruinous as getting involved in a land [...]
Posted in Competition, Marketing 9 Comments
One week left to enter the InnovAction Awards!
If your law firm or legal organization has successfully introduced a powerful innovation in the last few years, then you have one week left to enter the College of Law Practice Management’s InnovAction Awards, as detailed in this previous post here at Law21, and reap the rewards. At a time when innovation is valued by [...]
Posted in Innovation Leave a comment
Pam Woldow joins Edge International