Posts By: Jordan Furlong

Why do law firms exist?

Posted by & filed under Big Firms.

What is the point of a law firm? This is neither a rhetorical nor a snarky question. I’m interested in nailing down the economic rationale for a law firm’s existence. What benefits flow to both clients and lawyers from law firms? In what ways are the buyers and sellers of legal services better off because… Read more »

Legal Marketing Association Toronto Chapter’s Luncheon Seminar, Toronto, ON

Posted by & filed under Speaking Engagements.

I’m looking forward to addressing the Legal Marketing Association Toronto Chapter‘s Luncheon Seminar on June 23, 2011, at the Toronto Board of Trade. I’ll be speaking about the implications of the waves of change in the legal marketplace, with an emphasis on the Canadian market and the incursion of global law firms. Please note that… Read more »

A changing of the guard

Posted by & filed under Big Firms, Innovation.

Legal historians might look back at the spring of 2011 and judge it the time when the old law firm model began to pass away and a new one began to take its place. Specifically, they might contrast last month’s dissolution of Washington-based global firm Howrey LLP with today’s announcement by 300-lawyer Irwin Mitchell LLP… Read more »

Solo innovation

Posted by & filed under Solo & Small Firm.

Conventional wisdom has it that when the meteor struck the earth millions of years ago, the small early mammals survived because they could slip into underground holes and caves, while the larger dinosaurs, with nowhere to go, were struck down. Not to do overdo the analogy, but a series of innovations in solo and small-firm… Read more »

Not wanted on the voyage

Posted by & filed under Big Firms, Competition.

From the incumbent’s point of view, the only thing worse than a revolution that topples you is one that renders you irrelevant. You can mount a comeback from exile; you can’t mount a comeback from Nobody Cares. Law firms, pay close attention. We’re now less than six months away from the implementation of the Alternative… Read more »

I get around

Posted by & filed under Law21.

Time for another roundup of articles I’ve recently published elsewhere — a bit more extensive than usual — with the thought that you might find some of them interesting. I’d like to start with a link to the newest edition of the Edge International Review, a semi-annual collection of articles from my partners in Edge…. Read more »

The stratified legal market and its implications

Posted by & filed under Big Firms, Clients, Innovation.

An extraordinary conversation has emerged among multiple authors in the blawgosphere over the past few days. It revolves around a pressing question: in light of the huge changes in the marketplace, what will become of law firms? More specifically, given the increasing segmentation and stratification of the universe of legal work, how can law firms… Read more »

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