Posts By: Jordan Furlong

The new legal publishing niche: clients

Posted by & filed under Clients, Publishing.

Hey there, legal professional — looking for a career change in these uncertain times? I have a legal publishing niche to recommend to you. But first, some background. This economic crisis has inspired some of the best legal blog writing I’ve seen in a while — urgent, direct, and relentlessly focused on communicating to readers… Read more »

New look, new features

Posted by & filed under Law21.

If you’re reading this post on an RSS feed, you might want to click on the link and check out the original entry. And if you’re reading this directly on the site, you can see that I’ve made some pretty substantial changes to Law21. So, welcome to the new design! WordPress has been a great… Read more »

Branding, blogging and the attention economy

Posted by & filed under Diversity, Marketing, Technology.

Every online community loves a meta-conversation, a discussion about the community itself, and the blawgosphere is no exception. But even by those standards, the explosion of posts ignited by a law.com article on women law bloggers was remarkable for its strength and immediacy. Published yesterday, the article posited a relative absence of women blawggers (rather… Read more »

Globalize your thinking

Posted by & filed under Globalization.

It’s with some reluctance that I link to The American Lawyer‘s Global 100 rankings (or at least, to the article about the rankings — the actual list is subscriber-only). I have an aversion to anything that roughly equates “law firm success” with “profit per equity partner,” which most of these rankings tend to do, because… Read more »

The future of law firm branding

Posted by & filed under Big Firms, Marketing.

My semi-monthly column is up and running at Slaw. As always, I recommend you go read it there, because I guarantee you’ll find other very cool stuff at Canada’s best legal blog. If you haven’t visited lately, you might not know that Slaw has added great new bloggers like Dave Bilinsky, David Canton, David Fraser,… Read more »

Law firm capital and the financial crisis

Posted by & filed under Management.

I don’t normally link to articles in National, the magazine I edit — this blog is my personal project and doesn’t necessarily represent my employer’s views, and so I try to keep Law21 and CBA in watertight compartments. But I’m making an exception for our September 2008 cover story “Who owns the firm?“, which looks… Read more »

The law firm as middleman

Posted by & filed under Innovation.

This past week brought word that Axiom Legal is working on opening its fourth office, this one in Chicago. The company is now at 230 lawyers and growing, not bad for an operation that hasn’t yet celebrated its tenth anniversary. Axiom is a firm that provides highly credentialed lawyers on a contract or project basis… Read more »

Customized casebooks vs. collaborative knowledge

Posted by & filed under Collaboration, Law School, Publishing.

Ready or not, here they come: electronic law texts are gaining momentum. A conference in Seattle this weekend on the future of the legal casebook will discuss how these books can be made widely available in electronic format (here are Gene Koo’s submissions for the workshop). The growing popularity of Amazon’s Kindle, especially the book-sized… Read more »

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