Posts By: Jordan Furlong

What are you afraid of?

Posted by & filed under Satisfaction.

I spent several hours, Sunday before last, co-presenting a media training session for a group of in-house counsel. Among the many standard warnings we give to lawyers in these sessions is to proceed with caution around reporters, reminding trainees of the two ineluctable rules of the media: 1. Journalists are not your friends. 2. Nothing… Read more »

Towards diversity in law firms

Posted by & filed under Big Firms, Diversity.

Diversity in the practice of law has been on my mind the last few days. Partly it’s thanks to a confluence of events, such as the second annual Call to Action: General Counsels’ Summit on Diversity, which starts tomorrow in Arizona and gathers 150 top GCs to find ways to increase diversity among their own… Read more »

NALP: the future of law firms

Posted by & filed under Big Firms, Clients, Innovation, Talent.

Back from a lengthy trip, I have a lot of catch-up blogging to do. Just to get the ball rolling, here are my speaking notes from last Friday’s plenary session at the NALP Annual Education Conference in Toronto, in case they’re of interest. I was honoured to be part of a distinguished panel of speakers,… Read more »

Road trip!

Posted by & filed under Law21.

Postings will be intermittent at best over the next week or so — I’m on the road for business and family events, but I’ll try to post a couple of entries if I can. If you’re at any of these events, drop me a line or look for me on the parenthesized dates: –> Canadian… Read more »

Late-night marketing

Posted by & filed under Innovation, Marketing.

Sometimes, the best innovations are the simplest — just a matter of looking at a familiar situation differently. A dominant topic of discussion in legal practice has been the late hours many lawyers are forced to put in and the damage it does to personal life, “work-life balance,” etc. So along comes Boston lawyer James… Read more »

The seven-year law degree

Posted by & filed under Big Firms, Law School, New Lawyers.

There are a couple of well-known phenomena about legal careers that, when juxtaposed, might give us better insight into how lawyers enter the profession. The first is the common assumption that a law degree is far easier postgraduate degree to obtain than, say, a medical degree or Ph.D. Would-be doctors spend four years in medical… Read more »

Major-league recruitment

Posted by & filed under Big Firms, Talent.

My new column at SLAW is up. It’s titled “A Major-League Approach to New Lawyer Recruitment.” You should go read the article there, because I guarantee you’ll find tons of other great stuff at SLAW, which you already know if you’re a regular reader, and if you’re not already a regular SLAW reader, why aren’t… Read more »

The perils of client interviews

Posted by & filed under Clients, Innovation, Marketing.

Via Larry Bodine comes this Legal Intelligencer article about law firm Ballard Spahr Andrews & Ingersoll, which has hired a 30-year veteran journalist to be a full-time client interviewer, asking clients about their needs, perspectives and complaints about the firm’s services. It’s a good, innovative idea, not least because it involves a tactic that too… Read more »

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