Posts By: Jordan Furlong

Marketing is about the client

Posted by & filed under Clients, Marketing.

Late last year, in my column at Slaw, I posited the idea of lawyers adopting a client partnership model based on Amazon.com’s customer relationship approach. One of my suggestions was to track a client’s use of the electronic newsletters that law firms send out and use the data to tailor their services to that client… Read more »

The talent search, redefined and prioritized

Posted by & filed under Talent.

Invariably, the best place to look for innovative perspectives and good ideas on legal management is outside the legal sphere altogether. Here are a couple of thought-provoking blog entries that apply to the recruitment of lawyers. Penelope Trunk says the era of the job listing is ending and identifies five new ways to find great… Read more »

Page 123, and More

Posted by & filed under Ethics, Purpose.

It’s a holiday in many North American jurisdictions today (including mine — someone decided that a day off in mid-February needed the patronizing label “Family Day”), and I’m at home working on a couple of projects anyway, so this seemed like a good day for something a little lighter. From Michel-Adrien Sheppard at SLAW comes… Read more »

If I had two billion dollars

Posted by & filed under Big Firms, Clients, Purpose.

There is persuasive authority for the proposition that if I had a million dollars, I’d buy your love. So what would I be able to buy with two billion dollars? Apparently, a whole lot of wide-eyed attention and breathless commentary from various legal media outlets. That’s pretty

What diversity looks like today

Posted by & filed under Demographics, Diversity.

Back in November, before this blog started up, the National Association of Law Placement published some analyses of its 2007-08 NALP Directory of Legal Employers, an annual compendium of legal employer data. You may have already seen these results, and I apologize for the redundancy if so, but they only belatedly caught my eye in… Read more »

Money talks

Posted by & filed under Billing, Collaboration, Innovation.

I get a huge kick out of law firm innovation. It’s one of the reasons I signed on last year to be a judge for the College of Law Practice Management‘s Innovaction Awards, and why I’m doing so again this year. It’s like being a film buff on the screening committee for the Oscars. So… Read more »

Inter alia, a real boost

Posted by & filed under Law21.

After only a month at this gig, I feel like I’ve been given the blawgosphere’s stamp of approval: Tom Mighell’s Inter Alia has made Law21 its Blawg of the Day. I’m delighted and honoured — thanks, Tom! — and I’m looking forward to reading the balance of Tom’s Canadian Legal Blogs report this week (a… Read more »

A new offshoring strategy?

Posted by & filed under Innovation, Outsourcing.

Another day, another article about a major international law firm getting involved in India’s legal market. Pretty soon, the question’s going to change from “Why is your firm in India?” to “Why isn’t your firm in India?” But today’s entry is notable for other reasons. Howrey LLP, reports The American Lawyer, is opening a new… Read more »

The trust factor in online networks

Posted by & filed under Clients, Collaboration, Technology.

Three separate items about social networking for lawyers hit my feed reader today, each of which deserves a read. At SLAW, Steve Matthews of Stem Legal says Facebook is not a viable marketing tool for lawyers, in part because its closed-door nature prevents a lawyer’s marketing efforts from reaching a wider audience. In the ABA’s… Read more »

Women, law firms and semantics

Posted by & filed under Big Firms.

I’m reluctant — wisely, I think — to say much about women in the private practice of law. They tell you to “write what you know,” and since I neither work in a law firm nor check off “female” on my census form, I’m doubly unqualified to say much on the subject. But I will… Read more »

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