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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Lawyers don't want to hear about future of law involving automation: http://t.co/Hnj5K41e (kind words, smart observations by @ernieattorney) about 3 hours ago from web
Category Archives: Big Firms
Are you selling the lawyer or the firm?
From England and Wales, the newest hotbed of innovation in the current legal marketplace, comes word that the first nationwide solicitor franchise is on its way. Legal Futures reports that Face2Face Solicitors “is initially aimed at small private client law firms and will provide franchisee solicitors with centralized back-office systems – including accounts, IT and [...]
Also posted in Marketing, Solo & Small Firm, Talent 5 Comments
Canada’s Big Bang
Earlier this fall, I gave a presentation to a Canadian law society that described the key trends in the current legal marketplace and forecast where they’re likely to lead in future. As part of the presentation, we discussed a series of hypothetical future developments that would require the profession’s regulators to respond. One of them [...]
Also posted in Globalization 5 Comments
The blind side
My newest column has been posted at Canada’s best legal website, which regular readers will know is Slaw.ca. Even though the article is also posted here for posterity, take the opportunity to absorb all of Slaw’s great information by going to read it there.
Also posted in Competition, Innovation 4 Comments
The platform is changing
Seth Godin calls it the WordPerfect Axiom, and he’s exactly right: When the platform changes, the leaders change. WordPerfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at WordPerfect didn’t feel the need to hurry in porting themselves to the new platform. They had [...]
Also posted in Competition, Innovation 4 Comments
The boutique exodus
I was talking the other day with a partner in a large national firm. For a variety of reasons, including the nature of his practice area, his annual billings have been declining for a couple of years now, and he’s been contacted about it by some of the senior people in the firm. He’s been [...]
Also posted in Solo & Small Firm 3 Comments
The lamp and the laser
When you set up a home office, as I’ve recently been doing, you begin to notice lighting in a way you hadn’t before. It quickly becomes apparent that fixed overhead lights and large floor lamps, no matter how bright they might be, don’t illuminate desks and laptops very well. For close-range work, helping you navigate [...]
Also posted in Marketing, Solo & Small Firm 5 Comments
Law firms on demand
What if you could take a law firm, carve away all the parts of it you don’t like, and keep all the parts you did? What if, from the client perspective, you could get rid of high and rising prices, time-based bills, gratuitous overhead costs and unfamiliarity with your business? What if, from the lawyer [...]
Also posted in Clients, Talent 8 Comments
Hands across the water
I don’t normally focus on very large law firms and mergers thereof, but I’ll make an exception for this one. As you might have heard, US-based Hogan & Hartson and UK-based Lovells have apparently reached an agreement to merge their respective firms by May 2010. The combined entity (Hogan Lovells, provisionally) would crack the top [...]
Also posted in Innovation Leave a comment
Mergers or acquisitions?