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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Slater & Gordon/Russell Jones & Walker aims to "dominate" consumer legal services market in UK: http://t.co/6Na2ZNbR about 13 hours ago from web
- RT @grbeaton Slater & Gordon, Russell Jones Walker - not just another acquisition http://t.co/6Wotgv7l 01:44:21 AM February 03, 2012 from web
- Crazy Like A Fox: Why Non-Equity Partners are More Valuable Than Associates: http://t.co/NYZAHfvQ 07:39:23 PM February 02, 2012 from web
- It's not "lateral hiring" anymore; it's poaching: http://t.co/M43yyhOz Firms poached often enough will be in real danger. 07:31:26 PM February 02, 2012 from web
Category Archives: Competition
Law schools and the law of supply and demand
If law schools were publicly traded companies and you held some in your portfolio, I would be strongly advising you to sell. Fast. Here’s a quick review of some recent news concerning the US legal education industry and the legal profession it is purportedly preparing its graduates to enter. As reported by the Wall Street [...]
Also posted in Law School 6 Comments
Not wanted on the voyage
From the incumbent’s point of view, the only thing worse than a revolution that topples you is one that renders you irrelevant. You can mount a comeback from exile; you can’t mount a comeback from Nobody Cares. Law firms, pay close attention. We’re now less than six months away from the implementation of the Alternative [...]
Also posted in Big Firms 4 Comments
Lawyers and the red balloon
Like many parents of small children, I’ve gotten to know Thomas The Tank Engine, and the peculiar universe he inhabits, far too well. As an example, I’ve now read the story James and the Red Balloon so often that I’ve begun to draw lessons for the legal profession from it. To summarize: among the trains [...]
Also posted in Access, Innovation 5 Comments
The new battlefield: convenience
Whatever happened to Napster? Depending on your age, you might remember it either as a piracy-enabling nuisance, a groundbreaking music-swapping service, or the dusty antecedent of iTunes. Time magazine caught up with Napster’s founder, Shawn Fanning, and three other pioneering hackers in a recent article that describes them as “The Men Who Changed The World.” [...]
Also posted in Clients, Innovation 4 Comments
The law firm of the future: Thomson Reuters
Earlier this month, I wrote a blog post called “Destroying your own business” that explained why law firms, in order to adapt to the emerging marketplace, needed to blow up their own business models and essentially start over. I also lamented the fact that hardly any law firm was willing or able to do this. [...]
Also posted in Innovation, Publishing 13 Comments
Will-writing and the redefinition of “legal services”
Last month, a BBC investigative program called Panorama exposed a wide range of illegal and unethical practices by “will-writers,” advisors who help people prepare wills and who are not lawyers. One result of that broadcast could be a significant clawback of lawyer regulatory power over the legal services marketplace in the UK, with implications for [...]
Also posted in Clients, Governance, Outsourcing 3 Comments
Law firms and the JetBlue guy
Even if former JetBlue flight attendant Steven Slater didn’t plan his famous chute-deploying resignation in advance, he seems ready and willing to exploit the moment, perhaps to land a reality-TV hosting gig. If it does turn out that his Big Quit was staged (like that of Elyse Porterfield, the “Dry-Erase Girl” whose hoax didn’t even [...]
Also posted in New Lawyers, Talent 4 Comments
How to kill a law firm
There’s a story told about Jack Welch, former GE president — it might be from one of his books, or it might be apocryphal; quite possibly it’s both. The story goes that soon after he took over the company, he called in his vice-presidents and other senior people and advised them that countless smaller companies [...]
Also posted in Innovation 13 Comments
The year of living dangerously