Category Archives: Competition

How to compete on price

One of the oldest pieces of marketing advice in the legal profession is: “Don’t compete on price.” Wiser heads than mine constantly warn lawyers not to cut their prices to match what other sellers are providing, that engaging in a price war for legal services is as potentially ruinous as getting involved in a land [...]
Also posted in Marketing | 12 Comments

The end of inevitability

If you want an example of how the legal profession likely will respond to new competitors and a future marketplace very different than today’s, take a look at how Canada’s real estate agents are coping with change in their market. (Short answer: not well). The Globe & Mail reports on a rising wave of sell-it-yourself [...]
Also posted in Clients | 8 Comments

The blind side

My newest column has been posted at Canada’s best legal website, which regular readers will know is Slaw.ca. Even though the article is also posted here for posterity, take the opportunity to absorb all of Slaw’s great information by going to read it there.
Also posted in Big Firms, Innovation | 4 Comments

The platform is changing

Seth Godin calls it the WordPerfect Axiom, and he’s exactly right: When the platform changes, the leaders change. WordPerfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at WordPerfect didn’t feel the need to hurry in porting themselves to the new platform. They had [...]
Also posted in Big Firms, Innovation | 4 Comments

Free and the GP

Like Thomas Friedman and Malcolm Gladwell before him, Chris Anderson is becoming known for books that identify and name an evolving trend that connects business and society. You’ve probably read or head about his newest book Free: the Future of a Radical Price. It’s generating a tremendous amount of heat around the idea that the [...]
Also posted in Innovation, Solo & Small Firm | 9 Comments

The UK crucible

North American lawyers have been fretting lately about the effects of this recession and what it means for their future. But the recession is only an amplifier or accelerator of change, not its source, and it doesn’t tell us much about the shape of things to come. If you  really want to know what the [...]
Also posted in Governance, Innovation | 2 Comments

Decoupling price from cost in legal services

Virtually all the talk these days in client circles is about the cost of legal services. It’s well established that institutional purchasers of these services are under great pressure to reduce costs by, for example, “taking bids, asking for discounts, shopping around for lower-cost options.” Patrick J. Lamb points out that many in-house lawyers don’t [...]
Also posted in Billing, Technology | 5 Comments

Core competence: 6 new skills now required of lawyers

Up till now, the necessary and sufficient skill set for lawyers has looked something like this (in alphabetical order): Analytical ability Attention to detail Logical reasoning Persuasiveness Sound judgment Writing ability (okay, that one’s apparently optional for some) This list doesn’t include such characteristics as knowledge of the law, courtroom presence, or integrity — these [...]
Also posted in Clients, Collaboration, Management, New Lawyers | 12 Comments

Life after lawyers

We need to start thinking about what the post-lawyer justice system is going to look like. I can see how this might be an absurd or even heretical notion to some people. But there’s reason to believe that lawyers won’t be an essential part of the legal system in the future — and if so, [...]
Also posted in Clients, Purpose | 1 Comment

Something’s actually happening

There’s a lot of buzz building about an article in today’s New York Times with the rather odd title “Who’s Cuddly Now? Law Firms.” It summarizes a recent rash of new business models in American law firms, from flextime for lawyers to flat-fee bills for clients to alternative billable-hour schemes and more. It’s the second [...]
Also posted in Big Firms, Billing, Clients, Innovation, Leadership, Management | Leave a comment

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