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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Absolutely delighted to welcome Pam Woldow (@pwoldow) to Edge International! http://bit.ly/bUHvP1 04:09:10 PM September 01, 2010 from web
- Legacy industry in decline: RT @The_AV_Club Sick of losing to cable, networks want Emmys split into 2 shows next year: http://bit.ly/c5nkSi 04:31:02 PM August 31, 2010 from web
- @idealawg Thanks very much for the reference to my article in your blog post! 03:44:12 PM August 31, 2010 from webin reply to idealawg
Category Archives: Innovation
The evolution of outsourcing
Still in its relative infancy, legal process outsourcing has already had a huge impact on the legal services marketplace: scoring major deals with the likes of Microsoft and Rio Tinto, garnering the attention of private-equity investors, and helping to expose the degree to which law firms have overcharged for the simplest legal work, among other [...]
Also posted in Clients, Outsourcing 5 Comments
One week left to enter the InnovAction Awards!
If your law firm or legal organization has successfully introduced a powerful innovation in the last few years, then you have one week left to enter the College of Law Practice Management’s InnovAction Awards, as detailed in this previous post here at Law21, and reap the rewards. At a time when innovation is valued by [...]
Posted in Innovation Leave a comment
Frugal innovation and the law
Lawyers need to learn a very important lesson from a salad spinner. Specifically, we need to understand the implications of the Sally Centrifuge, developed by students at Rice University in Texas:
The necessary parts: one salad spinner, some hair combs, a yogurt container, plastic lids, and a glue gun. The finished product: a manual, [...]
Also posted in Clients, Purpose 3 Comments
Why the 2010 InnovAction Awards matter
When the College of Law Practice Management launched the InnovAction Awards in 2004, Western economies had just climbed out of a tough recession (and were busily laying the foundations for a much uglier one) and law firms were starting a run of several years of unprecedented growth and profit. It was a time when the [...]
Posted in Innovation 1 Comment
The blind side
My newest column has been posted at Canada’s best legal website, which regular readers will know is Slaw.ca. Even though the article is also posted here for posterity, take the opportunity to absorb all of Slaw’s great information by going to read it there.
Also posted in Big Firms, Competition 3 Comments
The platform is changing
Seth Godin calls it the WordPerfect Axiom, and he’s exactly right: When the platform changes, the leaders change.
WordPerfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at WordPerfect didn’t feel the need to hurry in porting themselves to the new platform. [...]
Also posted in Big Firms, Competition 4 Comments
The obsolescence audit
My newest column at Slaw, the best of Canada’s increasingly impressive law blog collection, has been posted. Go read it there and check out the rest of the news and remarkable insights Slaw makes available every day.
Posted in Innovation Leave a comment
Targeting the variable fee
For as long as most lawyers can remember, the billable hour has defined, powered, and shaped their law firms. It determines how lawyers work, how they sell their work, how much they earn, and how they assess and reward their employees. It breeds inefficient, overworked lawyers and frustrated, resentful clients; but it has also [...]
Also posted in Billing, Talent 5 Comments
Hands across the water
I don’t normally focus on very large law firms and mergers thereof, but I’ll make an exception for this one. As you might have heard, US-based Hogan & Hartson and UK-based Lovells have apparently reached an agreement to merge their respective firms by May 2010. The combined entity (Hogan Lovells, provisionally) would crack the top [...]
Also posted in Big Firms Leave a comment
How to kill a law firm