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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Lawyers don't want to hear about future of law involving automation: http://t.co/Hnj5K41e (kind words, smart observations by @ernieattorney) about 3 hours ago from web
Category Archives: Innovation
The new price wars
Their World Series victory last fall wasn’t the only surprise the San Francisco Giants sprang on the baseball establishment. Throughout the 2010 season, the team engaged in “dynamic pricing,” changing the price of single-game tickets according to demand. The same seat for a Monday night yawnfest in May against the Washington Nationals, for example, would [...]
Also posted in Billing, Clients 2 Comments
The future of lawyer associations
Thomas Wolfe says you can’t go home again; nevertheless, I’m returning to my alma mater Queen’s Law School tomorrow to give a presentation on the future of the legal marketplace. While preparing slides for my section on networking, I noticed that examples of old-line bar associations (the volunteer kind, not mandatory or regulatory bodies like [...]
Also posted in Governance 4 Comments
Lawyers and the red balloon
Like many parents of small children, I’ve gotten to know Thomas The Tank Engine, and the peculiar universe he inhabits, far too well. As an example, I’ve now read the story James and the Red Balloon so often that I’ve begun to draw lessons for the legal profession from it. To summarize: among the trains [...]
Also posted in Access, Competition 5 Comments
So what happens next?
As the year winds down and alternative fee arrangements become more widespread among lawyers, I’m finding myself doing something curious: I’m being nice to the billable hour. Not defending it, exactly — others are happy to do that — but being more nuanced in my criticism and even citing examples of billing relationships where it [...]
Posted in Innovation 3 Comments
The new battlefield: convenience
Whatever happened to Napster? Depending on your age, you might remember it either as a piracy-enabling nuisance, a groundbreaking music-swapping service, or the dusty antecedent of iTunes. Time magazine caught up with Napster’s founder, Shawn Fanning, and three other pioneering hackers in a recent article that describes them as “The Men Who Changed The World.” [...]
Also posted in Clients, Competition 4 Comments
The law firm of the future: Thomson Reuters
Earlier this month, I wrote a blog post called “Destroying your own business” that explained why law firms, in order to adapt to the emerging marketplace, needed to blow up their own business models and essentially start over. I also lamented the fact that hardly any law firm was willing or able to do this. [...]
Also posted in Competition, Publishing 13 Comments
What’s your sports department?
As both a former journalist and a recovering professional sports fan, I was intrigued by this entry at Mark Coddington’s blog about innovation in newspapers. He reports on a study that found the department within most news organizations most amenable to innovation is actually Sports. The two journalism professors who prepared the report, along with [...]
Posted in Innovation 1 Comment
How to kill a law firm
There’s a story told about Jack Welch, former GE president — it might be from one of his books, or it might be apocryphal; quite possibly it’s both. The story goes that soon after he took over the company, he called in his vice-presidents and other senior people and advised them that countless smaller companies [...]
Also posted in Competition 13 Comments
The 21st-century solo