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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- @jeffrey_brandt Not yet -- anything especially notable? 10:43:34 AM May 18, 2012 from webin reply to jeffrey_brandt
- Survey says post-recession shifts are here to stay: http://t.co/Qel8xtux | Remarkable changes in three years. 10:24:45 AM May 18, 2012 from web
- Interesting new website from Axiom Law: http://t.co/r4VicptU 10:23:31 AM May 18, 2012 from web
- Trucking company enters legal services market. Seriously. http://t.co/FqkhrHsV (@legalfutures) 10:22:39 AM May 18, 2012 from web
- My new article for the CBA's National magazine: The endangered partner: http://t.co/1AExKEGg 01:09:49 PM May 17, 2012 from web
Category Archives: Innovation
How to kill a law firm
There’s a story told about Jack Welch, former GE president — it might be from one of his books, or it might be apocryphal; quite possibly it’s both. The story goes that soon after he took over the company, he called in his vice-presidents and other senior people and advised them that countless smaller companies [...]
Also posted in Competition 13 Comments
The evolution of outsourcing
Still in its relative infancy, legal process outsourcing has already had a huge impact on the legal services marketplace: scoring major deals with the likes of Microsoft and Rio Tinto, garnering the attention of private-equity investors, and helping to expose the degree to which law firms have overcharged for the simplest legal work, among other [...]
Also posted in Clients, Outsourcing 7 Comments
One week left to enter the InnovAction Awards!
If your law firm or legal organization has successfully introduced a powerful innovation in the last few years, then you have one week left to enter the College of Law Practice Management‘s InnovAction Awards, as detailed in this previous post here at Law21, and reap the rewards. At a time when innovation is valued by [...]
Posted in Innovation Leave a comment
Frugal innovation and the law
Lawyers need to learn a very important lesson from a salad spinner. Specifically, we need to understand the implications of the Sally Centrifuge, developed by students at Rice University in Texas: The necessary parts: one salad spinner, some hair combs, a yogurt container, plastic lids, and a glue gun. The finished product: a manual, push-pump [...]
Also posted in Clients, Purpose 4 Comments
Why the 2010 InnovAction Awards matter
When the College of Law Practice Management launched the InnovAction Awards in 2004, Western economies had just climbed out of a tough recession (and were busily laying the foundations for a much uglier one) and law firms were starting a run of several years of unprecedented growth and profit. It was a time when the [...]
Posted in Innovation 1 Comment
The blind side
My newest column has been posted at Canada’s best legal website, which regular readers will know is Slaw.ca. Even though the article is also posted here for posterity, take the opportunity to absorb all of Slaw’s great information by going to read it there.
Also posted in Big Firms, Competition 4 Comments
The platform is changing
Seth Godin calls it the WordPerfect Axiom, and he’s exactly right: When the platform changes, the leaders change. WordPerfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at WordPerfect didn’t feel the need to hurry in porting themselves to the new platform. They had [...]
Also posted in Big Firms, Competition 4 Comments
The obsolescence audit
My newest column at Slaw, the best of Canada’s increasingly impressive law blog collection, has been posted. Go read it there and check out the rest of the news and remarkable insights Slaw makes available every day.
Posted in Innovation Leave a comment
Targeting the variable fee
For as long as most lawyers can remember, the billable hour has defined, powered, and shaped their law firms. It determines how lawyers work, how they sell their work, how much they earn, and how they assess and reward their employees. It breeds inefficient, overworked lawyers and frustrated, resentful clients; but it has also proved [...]
Also posted in Billing, Talent 5 Comments
What’s your sports department?