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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Category Archives: Law School
The apprenticeship marketplace
Critical mass, like the famous definition of obscenity, is one of those things you can’t necessarily define but that you know when you see. We’re approaching a critical mass of discourse on the necessity of change within the American law school system, and when we reach that point, the focus will switch overnight from necessity [...]
Also posted in Innovation, New Lawyers 5 Comments
The best and the brightest?
It’s a small thing, but it’s been bothering me disproportionately, so I want to say a few words about one of my least favourite current phrases in the law: “the best and the brightest.” It’s normally used in a talent recruitment or institutional marketing capacity to describe the very small group of the very best [...]
Also posted in Big Firms, Talent 15 Comments
The canary in our coal mine
My newest column has been posted at Slaw, winner of the Canadian Association of Law Librarians’ 2009 Hugh Lawford Award for Excellence in Legal Publishing. It’s the latest honour for Canada’s best legal website, and yet another reason to read this post there and take in the rest of the terrific content.
Also posted in Compensation, New Lawyers 1 Comment
To the class of 2012
My newest column is up at Slaw. As always, I encourage, nay, beseech you to go read it there, so that you can sample the rest of the invaluable content produced by Simon Fodden and his stellar cast.
And as always, I’ll also post it here:
Also posted in Innovation Leave a comment
Lawyers as a public good
Thanks to San Diego lawyer and blogger Joseph Dang, I belatedly caught up with an article in California Lawyer magazine about the University of California at Irvine’s intention to launch a new law school this fall. If you’re not familiar with this plan, UC Irvine ambiti0usly aims to debut in the Top 20 rank of [...]
Also posted in Purpose 3 Comments
The crossed purposes of legal education
One of the signs that change is underway in the legal profession is that elephants in the room are becoming easier to talk about. One such pachyderm is growing increasingly obvious in legal education: the disconnect between what prospective law students imagine about the profession and what they eventually find when entering the legal workforce.
A [...]
Posted in Law School 8 Comments
Watch for falling dominoes
I don’t think Detroit’s automakers scored a $17 billion care package from the White House because anyone seriously thinks the cash will staunch the gaping holes in their business models and turn them into American Toyotas. More likely, the US government feared a massive ripple effect throughout the faltering wider economy if even Chrysler went [...]
Also posted in Big Firms, Publishing 3 Comments
Re-engineering law schools
My newest column for Slaw is up and running at the must-read site and ABA Journal Blawg 100 finalist. Even though I’ll also reproduce the article here, I recommend you read it there, in order to get a close-up look at the tremendous content, links and insights available to its readers every day. As law [...]
Posted in Law School 1 Comment
The perils of squandering talent
Malcolm Gladwell has written a new book about the factors that most influence the likelihood that you’ll achieve (traditionally defined) career success. Outliers: The Story of Success posits that much of what affects our success is out of our control, and that arbitrary or even trivial factors play a disproportionate role in what we end up [...]
Also posted in Management, Talent 2 Comments
Resolving the legal education disconnect