Posts Categorized: Marketing

Pricing to the client experience

Posted by & filed under Billing, Clients, Marketing.

Many lawyers, gnawed by doubt, regularly ask themselves, “What should I charge?” It’s the question with a million right answers — which is to say, with no right answer at all. Whatever number you finally settle on, however, is less important than the process by which you arrived at it. As far as I can… Read more »

Are you selling the lawyer or the firm?

Posted by & filed under Big Firms, Marketing, Solo & Small Firm, Talent.

From England and Wales, the newest hotbed of innovation in the current legal marketplace, comes word that the first nationwide solicitor franchise is on its way. Legal Futures reports that Face2Face Solicitors “is initially aimed at small private client law firms and will provide franchisee solicitors with centralized back-office systems – including accounts, IT and… Read more »

How to compete on price

Posted by & filed under Competition, Marketing.

One of the oldest pieces of marketing advice in the legal profession is: “Don’t compete on price.” Wiser heads than mine constantly warn lawyers not to cut their prices to match what other sellers are providing, that engaging in a price war for legal services is as potentially ruinous as getting involved in a land… Read more »

The lamp and the laser

Posted by & filed under Big Firms, Marketing, Solo & Small Firm.

When you set up a home office, as I’ve recently been doing, you begin to notice lighting in a way you hadn’t before. It quickly becomes apparent that fixed overhead lights and large floor lamps, no matter how bright they might be, don’t illuminate desks and laptops very well. For close-range work, helping you navigate… Read more »

Trust and the marketing department

Posted by & filed under Management, Marketing.

Timothy Corcoran’s excellent and essential new blog tracks and expands upon a provocative article at the AmLaw Daily called “How essential is a CMO?” As many large firms scale back their marketing spending or lose their Chief Marketing Officers, Tim finds both lawyers and marketers can share some blame. I was especially drawn to this… Read more »

Figuring out Twitter

Posted by & filed under Marketing, Publishing.

I’ve been on Twitter for a little more than six months now, and in that time, I’ve assembled a loose collection of reasons not to follow people. As a general rule,  I won’t follow your Twitter feed if: your Twitter account doesn’t show your name or link to a web page you’ve been on Twitter… Read more »

Deconstructing prestige

Posted by & filed under Big Firms, Marketing.

I’m currently taking part in an intriguing conversation at Legal OnRamp about the reasons why GCs hire prestigious, big-name law firms. A recurring theme in the discussion is that in-house lawyers often default to using big, well-known (and often highly inefficient) firms because of the protection these firms’ prestige affords to corporate counsel. Just as… Read more »

Branding, blogging and the attention economy

Posted by & filed under Diversity, Marketing, Technology.

Every online community loves a meta-conversation, a discussion about the community itself, and the blawgosphere is no exception. But even by those standards, the explosion of posts ignited by a article on women law bloggers was remarkable for its strength and immediacy. Published yesterday, the article posited a relative absence of women blawggers (rather… Read more »

The future of law firm branding

Posted by & filed under Big Firms, Marketing.

My semi-monthly column is up and running at Slaw. As always, I recommend you go read it there, because I guarantee you’ll find other very cool stuff at Canada’s best legal blog. If you haven’t visited lately, you might not know that Slaw has added great new bloggers like Dave Bilinsky, David Canton, David Fraser,… Read more »

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