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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Absolutely delighted to welcome Pam Woldow (@pwoldow) to Edge International! http://bit.ly/bUHvP1 04:09:10 PM September 01, 2010 from web
- Legacy industry in decline: RT @The_AV_Club Sick of losing to cable, networks want Emmys split into 2 shows next year: http://bit.ly/c5nkSi 04:31:02 PM August 31, 2010 from web
- @idealawg Thanks very much for the reference to my article in your blog post! 03:44:12 PM August 31, 2010 from webin reply to idealawg
Category Archives: Publishing
Size and the legal media
My newest column has been posted at Slaw, Canada’s best legal website. As always, you can read it there, or read it here.
Also posted in Big Firms, Solo & Small Firm 2 Comments
Figuring out Twitter
I’ve been on Twitter for a little more than six months now, and in that time, I’ve assembled a loose collection of reasons not to follow people. As a general rule, I won’t follow your Twitter feed if:
your Twitter account doesn’t show your name or link to a web page
you’ve been on Twitter for more [...]
Also posted in Marketing 17 Comments
The future law book
Two thought-provoking posts from the UK shed some light on the future of the printed word in law. Nick Holmes at Binary Law notes the accelerating demise of the printed law review journal and other hard-copy forms of legal scholarship: “Where online equivalents are already paid for out of the budget or where free access [...]
Also posted in Technology 10 Comments
Watch for falling dominoes
I don’t think Detroit’s automakers scored a $17 billion care package from the White House because anyone seriously thinks the cash will staunch the gaping holes in their business models and turn them into American Toyotas. More likely, the US government feared a massive ripple effect throughout the faltering wider economy if even Chrysler went [...]
Also posted in Big Firms, Law School 3 Comments
Information, innovation and a top 10 list
This is kind of a roundup post — a few things I thought might interest you on the theme of innovative information for lawyers.
First, if you haven’t checked out JD Supra lately, you might have missed this handy new feature: a Facebook application for streaming your legal documents. JD Supra Docs allows legal professionals who [...]
Also posted in Innovation, Technology 4 Comments
The new legal publishing niche: clients
Hey there, legal professional — looking for a career change in these uncertain times? I have a legal publishing niche to recommend to you. But first, some background.
This economic crisis has inspired some of the best legal blog writing I’ve seen in a while — urgent, direct, and relentlessly focused on communicating to readers exactly [...]
Also posted in Clients 2 Comments
Customized casebooks vs. collaborative knowledge
Ready or not, here they come: electronic law texts are gaining momentum. A conference in Seattle this weekend on the future of the legal casebook will discuss how these books can be made widely available in electronic format (here are Gene Koo’s submissions for the workshop). The growing popularity of Amazon’s Kindle, especially the book-sized [...]
Also posted in Collaboration, Law School Leave a comment
Take the Blue-Sky Challenge
My latest column has been posted at Slaw. You should go read it there, because it’s a special interactive edition and I’d like to produce as many entries for this contest as possible — and because, as always, there’s tremendous content at Slaw just waiting for your perusal. Go check it out.
Also posted in Big Firms, Innovation, Law School Leave a comment
The iFuture