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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Lawyers don't want to hear about future of law involving automation: http://t.co/Hnj5K41e (kind words, smart observations by @ernieattorney) about 2 hours ago from web
Category Archives: Publishing
Take the Blue-Sky Challenge
My latest column has been posted at Slaw. You should go read it there, because it’s a special interactive edition and I’d like to produce as many entries for this contest as possible — and because, as always, there’s tremendous content at Slaw just waiting for your perusal. Go check it out.
Also posted in Big Firms, Innovation, Law School Leave a comment
Be your own platform
This morning, the Supreme Court of Canada released its long-anticipated decision in Keays v. Honda, a wrongful dismissal case that concerned the extent to which punitive damages should be awarded under Canadian employment law. The plaintiff, who had scored an unprecedented $500,000 in extra damages at trial, saw his notice period cut from 24 to [...]
Also posted in Innovation, Marketing Comments closed
Burn your newsletters
Ah, the law firm newsletter. The simplest and humblest of law firm communication vehicles – a collection of lawyer-written articles on new statutory or case law developments, bundled together into a stiff, saddle-stitched document that’s mailed out to clients on a regular basis (or more recently, placed online and e-mailed). What could be a safer [...]
Also posted in Clients, Innovation, Marketing 7 Comments
How to write for the media
You might have heard of a new website called JD Supra — it’s essentially an online forum and database in which lawyers register, create profiles, and post court filings, decisions, forms and/or articles, free of charge and free to access. Check it out and see what it has to offer you. The benefits to lawyers [...]
Waking the neighbours
Ten years ago, it was rare to see more than a passing mention of law practice management or legal business issues even in the legal press. Today, the legal press has finally caught up, but the mainstream media also seems to be warming to this topic. In recent weeks, we’ve seen prominent articles on lawyer [...]
Also posted in Satisfaction 1 Comment
Disaggregation and legal publishing
Here’s a neat thought: disaggregation of legal texts. Law books probably lend themselves better to this approach than other disciplines precisely because of the law’s extreme specialization. I can see a defence lawyer downloading only those entries in Martin’s Annotated Criminal Code that deal with DUIs, entirely bypassing the sections dealing with murder, aggravated assault [...]
Posted in Publishing Leave a comment
21st-century legal publishing
This article was first posted at Slaw on September 26th, 2006. “I’ve been a lawyer in Toronto now for four years. Over this time, a lot of law magazines, newspapers and newsletters have crossed my desk. Even though these are publications for lawyers, I never feel like they are really talking to me. They always [...]
Also posted in Generations, Technology Leave a comment
Customized casebooks vs. collaborative knowledge