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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- This article on national law firm regulation was password-protected the other day; here's an accessible version: http://bit.ly/9fBDje about 19 hours ago from web
- More law schools should follow Northwestern's lead, swap tradition for rationality: http://bit.ly/9DQScz 01:04:28 PM July 29, 2010 from web
- @peterfrankl All the more reason why firms shouldn't charge by the pilot, but by the successful flight. :-) #fixedfees 09:21:51 PM July 28, 2010 from webin reply to peterfrankl
- Thx to @jasnwilsn @stevematthews @glambert @advocatesstudio for great comments on my case law update piece: http://bit.ly/cDJ00L 08:34:20 PM July 28, 2010 from web
Category Archives: Publishing
Burn your newsletters
Ah, the law firm newsletter. The simplest and humblest of law firm communication vehicles – a collection of lawyer-written articles on new statutory or case law developments, bundled together into a stiff, saddle-stitched document that’s mailed out to clients on a regular basis (or more recently, placed online and e-mailed). What could be a safer [...]
Also posted in Clients, Innovation, Marketing 6 Comments
How to write for the media
You might have heard of a new website called JD Supra — it’s essentially an online forum and database in which lawyers register, create profiles, and post court filings, decisions, forms and/or articles, free of charge and free to access. Check it out and see what it has to offer you. The benefits to lawyers [...]
Waking the neighbours
Ten years ago, it was rare to see more than a passing mention of law practice management or legal business issues even in the legal press. Today, the legal press has finally caught up, but the mainstream media also seems to be warming to this topic. In recent weeks, we’ve seen prominent articles on lawyer [...]
Also posted in Satisfaction 1 Comment
Disaggregation and legal publishing
Here’s a neat thought: disaggregation of legal texts. Law books probably lend themselves better to this approach than other disciplines precisely because of the law’s extreme specialization. I can see a defence lawyer downloading only those entries in Martin’s Annotated Criminal Code that deal with DUIs, entirely bypassing the sections dealing with murder, aggravated assault [...]
Posted in Publishing Leave a comment
21st-century legal publishing
This article was first posted at Slaw on September 26th, 2006.
“I’ve been a lawyer in Toronto now for four years. Over this time, a lot of law magazines, newspapers and newsletters have crossed my desk. Even though these are publications for lawyers, I never feel like they are really talking to me. They always feel [...]
Also posted in Generations, Technology Leave a comment
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