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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Category Archives: Purpose
All good things…
My newest column is up and running at Slaw, where I’m always honoured it has a place. You can also find it directly below:
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“Eighty percent of the poor in the United States are unable to afford a lawyer or find pro bono help for their civil legal problems, according to the American Bar Association.” That [...]
Spend wisely
One of the reasons — maybe the main reason — why lawyers are so risk-averse is that averting risk is kind of the whole point of having lawyers. People hire us for two reasons: (a) to fix a problem that’s already occurred, or (b) to arrange things so as to minimize or eliminate the risk [...]
The legacy of work-life balance
I think we’ll soon be closing the book on one of the legal profession’s most-used and least-understood phrases of the last decade: “work-life balance.” It was still all the rage just a couple of years ago — new lawyers invoked it as a mantra, talent recruiters bandied it about, and many legal publications (including those [...]
Also posted in Big Firms, Billing, New Lawyers, Satisfaction, Talent 10 Comments
Lawyers as a public good
Thanks to San Diego lawyer and blogger Joseph Dang, I belatedly caught up with an article in California Lawyer magazine about the University of California at Irvine’s intention to launch a new law school this fall. If you’re not familiar with this plan, UC Irvine ambiti0usly aims to debut in the Top 20 rank of [...]
Also posted in Law School 3 Comments
A few thoughts about Wall Street
Ottawa is a long way, literally and figuratively, from the financial core of the United States, and my wife is the economics major in the family. So I’m not going to pretend to have any insights to offer on the sucking chest wounds opening up on Wall Street these days. If you’re looking for good [...]
Posted in Purpose Leave a comment
The day after tomorrow
As Patrick J. Lamb of Valorem Law Firm reminds us, change is inevitable once a marketplace has decided to do things differently. In a week in which the American Bar Association not only gave offshoring a passing grade but positively embraced it (Ron Friedmann and Russell Smith contribute their thoughts), and in which the prospect [...]
Could clients drive firms to do more pro bono?
Australia, the legal profession’s innovation laboratory, is busy delivering another dose of fresh thinking. The state of Victoria is requiring all law firms that take on legal work for the government to perform pro bono work as a condition of the retainer — specifically, to the tune of 5% to 15% of the total value [...]
Also posted in Clients Leave a comment
Restoring the culture of trust
Seth Godin served one up on the legal profession last week, and he wasn’t even trying. He was writing about marketers and their responsibility to serve a greater interest than the narrow, short-term goal of increasing a client’s sales. He identified two points at opposite ends of an aspirational spectrum — statesmen and lawyers — [...]
Posted in Purpose 5 Comments
Professionalism reloaded
The Law Society of Upper Canada has just published the papers submitted as part of the Chief Justice’s Tenth Colloquium on the Legal Profession, which was held here in Ottawa last month and at which I appeared as the keynote commentary speaker. If you’re battling insomnia and would like to read the full, 6,700-word version [...]
Posted in Purpose Leave a comment
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