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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
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Category Archives: Purpose
Life after lawyers
We need to start thinking about what the post-lawyer justice system is going to look like.
I can see how this might be an absurd or even heretical notion to some people. But there’s reason to believe that lawyers won’t be an essential part of the legal system in the future — and if so, our [...]
Also posted in Clients, Competition 1 Comment
Professionalism revived
If you’re interested, here’s a version of the remarks I delivered this morning at the Chief Justice’s Colloquium on Professionalism here in Ottawa. Many thanks again to the organizers for inviting me to speak!
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When we talk about professionalism, we can start getting bogged down, because it’s a word that means a lot of different things [...]
Seeing justice through clients’ eyes
At the moment, I’m working on a paper about professionalism in the law, tying it closely to lawyers’ mandate to serve the best interests of others, including clients and the public. I thought you might be interested in this brief excerpt; I’d certainly be interested in your thoughts about it in return:
There is a fundamental [...]
Also posted in Clients Leave a comment
Page 123, and More
It’s a holiday in many North American jurisdictions today (including mine — someone decided that a day off in mid-February needed the patronizing label “Family Day”), and I’m at home working on a couple of projects anyway, so this seemed like a good day for something a little lighter. From Michel-Adrien Sheppard at SLAW comes [...]
Also posted in Ethics Leave a comment
If I had two billion dollars
There is persuasive authority for the proposition that if I had a million dollars, I’d buy your love. So what would I be able to buy with two billion dollars? Apparently, a whole lot of wide-eyed attention and breathless commentary from various legal media outlets. That’s pretty
Also posted in Big Firms, Clients 3 Comments
It’s still not funny
I can understand why a lot of people tell lawyer jokes. I will never understand why some lawyers do.
Jokes about people in positions of authority — political leaders, clergypeople, doctors and lawyers — trace their lineage back centuries. They’re grounded in people’s real need to exercise some sort of control over or resistance to the [...]
Posted in Purpose Leave a comment
The rookie says thanks
I’m going to borrow a page from David Maister’s blog and take a moment at the start of each month to say thanks to other bloggers who did me the honour of linking here over the past few weeks. I’m brand new at this game, and I genuinely appreciate the warm welcome to the blawgosphere [...]
Posted in Purpose 4 Comments
Beyond work/life balance
Seth Godin, whom you’ll see linked fairly often in this space, writes about the new workaholic, the person who’s motivated not by fear but by passion: “The passionate worker doesn’t show up because she’s afraid of getting in trouble, she shows up because it’s a hobby that pays. …[T]he new face of work, at [...]
Also posted in Big Firms, Generations, New Lawyers, Satisfaction Leave a comment
Pro bono without borders
A press release came my way today from McCarthy Tétrault, announcing that the firm is the first Canadian “Partner Without Borders” of the Quebec division of Avocats Sans Frontieres. [Edit] ASF is an international NGO devoted to providing legal assistance and representation to vulnerable individuals and groups in developing countries or those in crisis. The [...]
Also posted in Globalization, Talent 2 Comments
Professionalism reloaded