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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Category Archives: Technology
Tr.im and the risks of social media
Shortly after starting this blog in January 2008, I copied-and-pasted my first ten posts and emailed them to my parents, who were not blog-friendly but who were very interested to see what I was writing. (Are parents great, or what?) The next month, I emailed another bunch of posts, and from then on, it became [...]
Posted in Technology 5 Comments
At ABA TECHSHOW
I’m back in Chicago, my favourite US city, for ABA TECHSHOW. Looking forward to meeting old friends and making new ones while picking up the latest in legal technology, practice management, and innovation insights. This year, if all goes well, I’m also going to try some liveblogging, or at least, quasi-liveblogging, from various sessions, building [...]
Posted in Technology Leave a comment
The future law book
Two thought-provoking posts from the UK shed some light on the future of the printed word in law. Nick Holmes at Binary Law notes the accelerating demise of the printed law review journal and other hard-copy forms of legal scholarship: “Where online equivalents are already paid for out of the budget or where free access [...]
Also posted in Publishing 10 Comments
Information, innovation and a top 10 list
This is kind of a roundup post — a few things I thought might interest you on the theme of innovative information for lawyers.
First, if you haven’t checked out JD Supra lately, you might have missed this handy new feature: a Facebook application for streaming your legal documents. JD Supra Docs allows legal professionals who [...]
Also posted in Innovation, Publishing 4 Comments
Decoupling price from cost in legal services
Virtually all the talk these days in client circles is about the cost of legal services. It’s well established that institutional purchasers of these services are under great pressure to reduce costs by, for example, “taking bids, asking for discounts, shopping around for lower-cost options.” Patrick J. Lamb points out that many in-house lawyers don’t [...]
Also posted in Billing, Competition 5 Comments
E-document ethics and the rise of regulation
It’s been a great week for conversations with Law21 readers, because I’ve also had a terrific correspondence with John Gillies, head of Practice Support at Cassels Brock in Toronto. John brought to my attention an opinion issued this past summer by the New York City Bar Association regarding lawyers’ ethical obligations to retain and provide [...]
Branding, blogging and the attention economy
Every online community loves a meta-conversation, a discussion about the community itself, and the blawgosphere is no exception. But even by those standards, the explosion of posts ignited by a law.com article on women law bloggers was remarkable for its strength and immediacy.
Published yesterday, the article posited a relative absence of women blawggers (rather ironically, [...]
Also posted in Diversity, Marketing 7 Comments
Taking up Twitter
Despite my earlier misgivings, I finally decided to break down and join Twitter. I’ve only been there for a few weeks, but so far, I have to admit it’s both a helpful resource and a fun diversion, and there aren’t too many tools out there that can tick both of those boxes. I’ve been directed [...]
Posted in Technology 2 Comments
The Web is bigger than you think
A watershed moment is occurring at the Beijing Olympics — or more accurately, in the head offices of the broadcasters covering it. Online viewing of Olympic events has shot into the stratosphere — this Globe & Mail article on the subject uses terms like “shattering” and “unbelievable” to communicate the enormity of what’s happening. Here [...]
Also posted in Clients 3 Comments
The iFuture