-
-
Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- Lawyers don't want to hear about future of law involving automation: http://t.co/Hnj5K41e (kind words, smart observations by @ernieattorney) about 3 hours ago from web
Category Archives: Technology
Taking up Twitter
Despite my earlier misgivings, I finally decided to break down and join Twitter. I’ve only been there for a few weeks, but so far, I have to admit it’s both a helpful resource and a fun diversion, and there aren’t too many tools out there that can tick both of those boxes. I’ve been directed [...]
Posted in Technology 3 Comments
The Web is bigger than you think
A watershed moment is occurring at the Beijing Olympics — or more accurately, in the head offices of the broadcasters covering it. Online viewing of Olympic events has shot into the stratosphere — this Globe & Mail article on the subject uses terms like “shattering” and “unbelievable” to communicate the enormity of what’s happening. Here [...]
Also posted in Clients 3 Comments
Lawyers in the smartphone era
There’s been enough written lately about the iPhone 3G release to choke a broadband stream, especially here in Canada. I ended up reading most of the coverage because I happened to be looking for a smartphone for my wife’s birthday last week (I eventually went with the Treo 755p), and you’ll thank me not to [...]
Posted in Technology 3 Comments
You can’t charge for that anymore
There’s a process revolution underway in the legal marketplace, and yesterday brought two more reports of cannon fire. The ABA Journal published a primer (HT to Legal Blog Watch) by Boston lawyer Jay Shepherd on how to establish a flat-fee billing system. It’s not an airy, wouldn’t-it-be-nice piece; it’s a practical guide borne of his [...]
Also posted in Billing, Clients, Innovation 3 Comments
Private KM teams
My latest Law21 column has been posted at Slaw. Read it there. Or read it here:
Also posted in Collaboration, Innovation 1 Comment
Your invisible professionals
So here’s a typical situation: I’m assigning an article for one of our CBA publications on a law firm practice topic — say, business development, or extranet use, or associate retention efforts, or what have you. And I want to find interviewees with knowledge and expertise to speak with our writers for said article. So [...]
Also posted in Big Firms, Management 10 Comments
Twittering your clients
Every so often, a topic explodes into the legal blogosphere and gets everyone talking. We’re seeing one of those explosions right now, thanks to Twitter. If you haven’t heard of Twitter, or if you have but you’re not sure just what it is, you can read the Wikipedia entry for a general backgrounder. If you’re [...]
Also posted in Clients, Marketing 5 Comments
Authenticity and lawyer recruitment
The editors at LegalWeek blogged recently about the results of the Sunday Times’
Also posted in Big Firms, Collaboration, New Lawyers, Talent 2 Comments
Takeaways from TECHSHOW
The kid is back from the candy store known as ABA TECHSHOW. This was my first trip in two years, and probably the best of the shows I’ve attended so far. I met up with old friends, made some new ones, and managed to avoid most of the St. Patrick’s Day revellers at the Chicago [...]
Also posted in Big Firms, Collaboration, Solo & Small Firm 2 Comments
Branding, blogging and the attention economy