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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- @jeffrey_brandt Not yet -- anything especially notable? 10:43:34 AM May 18, 2012 from webin reply to jeffrey_brandt
- Survey says post-recession shifts are here to stay: http://t.co/Qel8xtux | Remarkable changes in three years. 10:24:45 AM May 18, 2012 from web
- Interesting new website from Axiom Law: http://t.co/r4VicptU 10:23:31 AM May 18, 2012 from web
- Trucking company enters legal services market. Seriously. http://t.co/FqkhrHsV (@legalfutures) 10:22:39 AM May 18, 2012 from web
- My new article for the CBA's National magazine: The endangered partner: http://t.co/1AExKEGg 01:09:49 PM May 17, 2012 from web
Category Archives: Technology
Professional collaboration networks
The January 2008 edition of the ABA’s Law Practice magazine contains an intriguing article by Tom Mighell about a social network for Texas lawyers. (Hat tip to Larry Bodine.) Tom describes the Texas Bar Circle, which is less than a year old but already has 2,200 members who build profiles, link to colleagues’ or friends’ [...]
Also posted in Innovation 3 Comments
The last days of e-mail
E-mail has peaked and is in decline. That’s the clear message coming through in a wave of recent articles (in both the mainstream and business press) about e-mail bombardment and overload. If spam (and spam filters) don’t finish off e-mail’s usefulness, legitimate users’ misuse of e-mail will. We’re approaching the 15th anniversary of e-mail’s widespread [...]
Posted in Technology 7 Comments
The trust factor in online networks
Three separate items about social networking for lawyers hit my feed reader today, each of which deserves a read. At SLAW, Steve Matthews of Stem Legal says Facebook is not a viable marketing tool for lawyers, in part because its closed-door nature prevents a lawyer’s marketing efforts from reaching a wider audience. In the ABA’s [...]
Also posted in Clients, Collaboration Leave a comment
Beyond Facebook
Lawyers are going to have to figure out what to make of social networking. By and large, as the link to the articles in last fall’s edition of National indicates, a few are active believers, a few more are cautious optimists, and the vast majority are dismissive or clueless. I can actually understand that. I’ll [...]
Also posted in Collaboration, Innovation 4 Comments
RSS up and running
I finally managed to figure out what I was doing wrong with the RSS feed on WordPress — launching a new blog, I’m finding, is a lot like setting sail in a new ship while you’re still hammering the nails into the hull. If you’d like to obtain the Law21 feed, look for the RSS [...]
Posted in Technology Leave a comment
Legal secretaries 2.0
With an assist to Ron Friedmann‘s Strategic Legal Technology blog for locating the story, here’s another neat law firm innovation that qualifies as a “why didn’t we think of that?” moment. A Buffalo law firm, Rupp Baase Pfalzgraf Cunningham & Coppola LLC (I’m sure glad I don’t answer the phones there), is giving each of [...]
Also posted in Innovation, Management 1 Comment
Virtually legal
I’ve just assigned a feature article for the April/May 2008 issue of National that aims to explore the future of the sole practitioner. As I noted in a previous post, I’m worried about the near-term prospects for solos, especially in smaller centers, but I’m bullish on their chances down the road, so long as they’re [...]
Also posted in Innovation, Small Centers, Solo & Small Firm 2 Comments
Amazon.law
This post originally appeared as an article at Slaw on December 16, 2007. If you’ve ever ordered an item from Amazon, you know that every time you log back in to the website, you’re greeted with a list of recommended books, CDs and DVDs. Amazon compiles this list based both on your product purchases and [...]
Also posted in Clients, Innovation Leave a comment
What clients want
What do lawyers sell? To this day, you’ll hear a lot of lawyers say, “The only thing I have to sell is my time.” That’s the wrong answer, not only because it encourages our unhealthy fixation on hourly billing, but also because most clients prefer to pay for as little of our time as possible. [...]
Also posted in Clients, Competition, Innovation Leave a comment
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