Jordan Furlong is a strategic consultant and analyst who forecasts the impact of the changing legal market on lawyers, law firms and legal organizations.

The Brink

Late-night marketing

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Filed under: Innovation, Marketing

Sometimes, the best innovations are the simplest — just a matter of looking at a familiar situation differently. A dominant topic of discussion in legal practice has been the late hours many lawyers are forced to put in and the damage it does to personal life, “work-life balance,” etc. So along comes Boston lawyer James… Read more »

The seven-year law degree

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Filed under: Big Firms, Law School, New Lawyers

There are a couple of well-known phenomena about legal careers that, when juxtaposed, might give us better insight into how lawyers enter the profession. The first is the common assumption that a law degree is far easier postgraduate degree to obtain than, say, a medical degree or Ph.D. Would-be doctors spend four years in medical… Read more »

Major-league recruitment

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Filed under: Big Firms, Talent

My new column at SLAW is up. It’s titled “A Major-League Approach to New Lawyer Recruitment.” You should go read the article there, because I guarantee you’ll find tons of other great stuff at SLAW, which you already know if you’re a regular reader, and if you’re not already a regular SLAW reader, why aren’t… Read more »

The perils of client interviews

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Filed under: Clients, Innovation, Marketing

Via Larry Bodine comes this Legal Intelligencer article about law firm Ballard Spahr Andrews & Ingersoll, which has hired a 30-year veteran journalist to be a full-time client interviewer, asking clients about their needs, perspectives and complaints about the firm’s services. It’s a good, innovative idea, not least because it involves a tactic that too… Read more »

Client-based lawyer ratings

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Filed under: Clients, Collaboration, Marketing

I haven’t written before now about Avvo, the online lawyer rating system that generated so much controversy when it was first launched last year. Most of what you need to know about the site can be found in this collection of articles at Legal Blog Watch, but in a nutshell: Avvo provides a numerical rating… Read more »

Professionalism revived

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Filed under: Ethics, Purpose

If you’re interested, here’s a version of the remarks I delivered this morning at the Chief Justice’s Colloquium on Professionalism here in Ottawa. Many thanks again to the organizers for inviting me to speak! ========= When we talk about professionalism, we can start getting bogged down, because it’s a word that means a lot of… Read more »

Law firm success metrics

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Filed under: Big Firms, Management

How successful is your law firm? A question that broad is bound to invite myriad answers, depending on when and to whom you pose it. The traditional terms by which lawyers have described their firms’ success have been financial, most recently through Profits Per Partner (PPP) and then, after non-equity partners were introduced into the… Read more »

Must-see CLE

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Filed under: Law21

If you’re a resident of or visiting the Toronto-Ottawa-Montreal corridor over the next few weeks, you should seriously think about attending any or all of three really interesting and important legal conferences taking place in that time. The only real downside for potential delegates is that you’ll have to sit through me speaking at all… Read more »

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