Jordan Furlong is a strategic consultant and analyst who forecasts the impact of the changing legal market on lawyers, law firms and legal organizations.

The Brink

No matter what, manage expectations

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Filed under: Clients

Nothing is more critical to the success of your relationship with clients than managing expectations,  because expectations are enormously important to how people feel and behave. Among other things, as three recent articles explain, they relate closely to: Price: Robert Ambrogi at Legal Blog Watch reports on a study that shows people enjoy wine more… Read more »

The why of law school

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Filed under: Law School

I took piano lessons as a kid. I didn’t hugely enjoy them, not least because of the timing — 10:00 to 11:00 Saturday morning was primo cartoon time — but the instructor was my aunt and it was kind of expected that all the nephews and nieces had to do their time. Anyway, I didn’t… Read more »

Seeing justice through clients’ eyes

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Filed under: Clients, Purpose

At the moment, I’m working on a paper about professionalism in the law, tying it closely to lawyers’ mandate to serve the best interests of others, including clients and the public. I thought you might be interested in this brief excerpt; I’d certainly be interested in your thoughts about it in return: There is a… Read more »

Ten years from now

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Filed under: Clients

Eversheds, one of a small handful of really innovative large law firms out there (most of them in London), has released a report predicting the future of the legal profession in 2018. (Hat tip to Legal Blog Watch.) The linked press release provides the highlight: more commoditization of legal work, more fee pressures from clients,… Read more »

Marketing is about the client

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Filed under: Clients, Marketing

Late last year, in my column at Slaw, I posited the idea of lawyers adopting a client partnership model based on Amazon.com’s customer relationship approach. One of my suggestions was to track a client’s use of the electronic newsletters that law firms send out and use the data to tailor their services to that client… Read more »

The talent search, redefined and prioritized

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Filed under: Talent

Invariably, the best place to look for innovative perspectives and good ideas on legal management is outside the legal sphere altogether. Here are a couple of thought-provoking blog entries that apply to the recruitment of lawyers. Penelope Trunk says the era of the job listing is ending and identifies five new ways to find great… Read more »

Page 123, and More

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Filed under: Ethics, Purpose

It’s a holiday in many North American jurisdictions today (including mine — someone decided that a day off in mid-February needed the patronizing label “Family Day”), and I’m at home working on a couple of projects anyway, so this seemed like a good day for something a little lighter. From Michel-Adrien Sheppard at SLAW comes… Read more »

If I had two billion dollars

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Filed under: Big Firms, Clients, Purpose

There is persuasive authority for the proposition that if I had a million dollars, I’d buy your love. So what would I be able to buy with two billion dollars? Apparently, a whole lot of wide-eyed attention and breathless commentary from various legal media outlets. That’s pretty

What diversity looks like today

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Filed under: Demographics, Diversity

Back in November, before this blog started up, the National Association of Law Placement published some analyses of its 2007-08 NALP Directory of Legal Employers, an annual compendium of legal employer data. You may have already seen these results, and I apologize for the redundancy if so, but they only belatedly caught my eye in… Read more »

Money talks

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Filed under: Billing, Collaboration, Innovation

I get a huge kick out of law firm innovation. It’s one of the reasons I signed on last year to be a judge for the College of Law Practice Management‘s Innovaction Awards, and why I’m doing so again this year. It’s like being a film buff on the screening committee for the Oscars. So… Read more »

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