Jordan Furlong is a strategic consultant and analyst who forecasts the impact of the changing legal market on lawyers, law firms and legal organizations.

The Brink

Here come the disruptors

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Filed under: Innovation, Technology

Lawyers used to have the Midas Touch: whatever we did, however we did it, we were profitable, because no one else could do it (and no one else was allowed to try). From now on, lawyers’ and law firms’ profitability hinges completely on what we choose to do and how we choose to do it…. Read more »

Innovation pays

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Filed under: Innovation, Solo & Small Firm

I’m willing to wager that the one phrase most frequently spoken in partnership meetings, when the subject of potential new initiatives comes up, is: “Are any other firms doing this?” Law is virtually the only industry where a negative answer to that question is met with disappointment. Doing what everyone else is doing will get… Read more »

On the road and on the Net

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Filed under: Law21

Before providing a series of links to articles I’ve recently published elsewhere, I want to bring your attention to my next two public speaking appearances and encourage you to come check them out. First, I’ll be in Toronto this Friday, August 5, at the Annual Meeting of the American Bar Association. I’m honoured to be… Read more »

Legal outsourcing’s AFL moment

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Filed under: Innovation, Outsourcing

It’s July, we’re in the middle of a record-breaking summer of heat, and the major-league baseball trade deadline is just days away. So naturally, I’m going to talk about football. This isn’t entirely a propos of nothing: the National Football League lockout recently ended with a 10-year collective bargaining agreement, and a frenzy of free-agent… Read more »

Losing the quality wars

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Filed under: Clients

There are days when I feel optimistic that lawyers can rise to the challenges before us and take the lead in the new legal marketplace now emerging worldwide. And then there are days like today. Three data points for you. The first from a friend who sent along this item from the 2010 ACC/Serengeti Managing… Read more »

The new capitals of law

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Filed under: Big Firms, Outsourcing, Talent

A minor parlour game for BigLaw cognoscenti is the question of which city will be the next world capital of law. New York has held the unofficial title for many years, although London made a powerful case throughout the 2000s. Down the road, who knows? Maybe Hong Kong or Shanghai, possibly New Delhi or Mumbai;… Read more »

What I’ve said and where I’ll be

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Filed under: Law21

Time for my regular roundup of what I’ve written in other locations recently, along with a quick itinerary of my upcoming speaking appearances. 1. I’ve been especially busy at Law Firm Web Strategy, the blog of Stem Legal, with three recent posts on social media: Sponsored stories: Facebook’s legal marketing breakthrough? considers a new advertising… Read more »

Law schools and the law of supply and demand

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Filed under: Competition, Law School

If law schools were publicly traded companies and you held some in your portfolio, I would be strongly advising you to sell. Fast. Here’s a quick review of some recent news concerning the US legal education industry and the legal profession it is purportedly preparing its graduates to enter. As reported by the Wall Street… Read more »

Countdown: it’s time to enter the 2011 InnovAction Awards

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Filed under: Innovation

Lawyers are supposedly averse to innovation. Apparently, someone forgot to inform these law firms and companies. Allen & Overy, whose FIG Global Compensation Tracker helps banks and hedge funds monitor compensation reform initiatives Campbell Law Group of Boulder, Colorado, which is developing a global distributed legal support infrastructure for social enterprises Choate Hall & Stewart… Read more »

Why do law firms exist?

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Filed under: Big Firms

What is the point of a law firm? This is neither a rhetorical nor a snarky question. I’m interested in nailing down the economic rationale for a law firm’s existence. What benefits flow to both clients and lawyers from law firms? In what ways are the buyers and sellers of legal services better off because… Read more »

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