Available Now:

  • Law Is A Buyer’s Market: Building A Client-First Law Firm

    • ISBN: 978-0-9953488-0-6
    • Page Count: 244
    • Format: Softcover
    • © Copyright 2017 by Jordan Furlong
    $34.95 Add to cart
    Note: Orders of 10 copies or more qualify for a special reduced price. Please email books@law21.ca for more details or to place an order.
    Customers outside North America: consider obtaining the Kindle version to save high shipping costs! See below for details.

    Law has become a buyer’s market, and it’s never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.

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Kindle Version

Law Is A Buyer’s Market: Building A Client-First Law Firm

If you prefer your books in e-reader format for mobile reading, or if the mailing costs for the print version to your location are higher than you’d like, check out the Kindle version of Law Is A Buyer’s Market: Building A Client-First Law Firm. The Kindle version can be accessed from Amazon sites in the US, CanadaMexico, the UK, France, Spain, Germany, the Netherlands, Brazil, India, Australia, and Japan.


Available Now!

Creating an Online Publishing Strategy for Law Firms, by Steve Matthews and Jordan Furlong (ABA Law Practice Division)

Although almost every law firm publishes content, few firms do so effectively. A publishing strategy is the critical link between a law firm’s business development and content marketing efforts. A strategic framework is the best way to maximize the effectiveness, satisfaction, and measurable results of your firm’s publishing efforts.

Creating an Online Publishing Strategy for Law Firms, by Stem Legal Web Enterprises President Steve Matthews and Law21 Principal Jordan Furlong, helps lawyers to design a strategic approach to their law firms’ publishing efforts, identifying the most important factors in planning and distributing content, and reviewing the best ways to measure the impact of a firm’s publishing.

A publishing strategy is the critical link between a law firm’s overall business development strategy and its content marketing efforts. It clarifies the firm’s publishing goals, its intended audience, its targeted content, its chosen methodologies, and its measures of success. It is the strategic framework within which all content marketing efforts take place. This book will show you how it’s done.

Creating an Online Publishing Strategy for Law Firms is available now from the ABA!


Evolutionary Road: A Strategic Guide To Your Law Firm’s Future (Attorney At Work)

In this 2013 strategic guide for law firms, Law21 Principal Jordan Furlong describes and details an evolutionary timeline consisting of five distinct stages of development for the legal profession:book-evolutionary-road

  • The Closed Market
  • The Breached Market
  • The Fully Open Market
  • The Expanding Market
  • The Multidimensional Market

He teams discussion of the timeline with essays on regulation, law schools, competition and pricing to deliver a powerful message about lawyers’ future in an orderly and easy-to-digest context — complete with a Companion Discussion Guide to help your firm start planning for the future today.

Smart law firms, large and small, will use this 40-page book to tee up effective strategic planning and market innovation. Evolutionary Road is an ideal blueprint for annual retreats and partnership planning meetings. Plus, its easy-to-use discussion guide includes specific facilitation exercises and discussion starters prepared in collaboration with Attorney at Work.

Evolutionary Road: A Strategic Guide To Your Law Firm’s Future is available now from Attorney At Work!