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Law is a Buyer's Market: Building a Client First Law Firm

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  • ISBN: 978-0-9953488-0-6
  • Page Count: 244
  • Format: Kindle
  • © Copyright 2017 by Jordan Furlong
  • Price: CDN$9.99

Law has become a buyer’s market, and it’s never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.

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Creating an Online Publishing Strategy for Law Firms, by Steve Matthews and Jordan Furlong (ABA Law Practice Division)

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  • ISBN: 9781634254182
  • Page Count: 106
  • Format: Print
  • © Copyright 2017
  • Price: USD$34.95

Although almost every law firm publishes content, few firms do so effectively. A publishing strategy is the critical link between a law firm’s business development and content marketing efforts. A strategic framework is the best way to maximize the effectiveness, satisfaction, and measurable results of your firm’s publishing efforts.

Creating an Online Publishing Strategy for Law Firms, by Stem Legal Web Enterprises President Steve Matthews and Law21 Principal Jordan Furlong, helps lawyers to design a strategic approach to their law firms’ publishing efforts, identifying the most important factors in planning and distributing content, and reviewing the best ways to measure the impact of a firm’s publishing.

A publishing strategy is the critical link between a law firm’s overall business development strategy and its content marketing efforts. It clarifies the firm’s publishing goals, its intended audience, its targeted content, its chosen methodologies, and its measures of success. It is the strategic framework within which all content marketing efforts take place. This book will show you how it’s done.

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