Monthly Archives: May 2011

What I’ve said and where I’ll be

By Jordan Furlong | Published: May 25, 2011

Time for my regular roundup of what I’ve written in other locations recently, along with a quick itinerary of my upcoming speaking appearances. 1. I’ve been especially busy at Law Firm Web Strategy, the blog of Stem Legal, with three recent posts on social media: Sponsored stories: Facebook’s legal marketing breakthrough? considers a new advertising [...]

Posted in Law21 | Leave a comment

Law schools and the law of supply and demand

By Jordan Furlong | Published: May 17, 2011

If law schools were publicly traded companies and you held some in your portfolio, I would be strongly advising you to sell. Fast. Here’s a quick review of some recent news concerning the US legal education industry and the legal profession it is purportedly preparing its graduates to enter. As reported by the Wall Street [...]

Posted in Competition, Law School | 6 Comments

Countdown: it’s time to enter the 2011 InnovAction Awards

By Jordan Furlong | Published: May 11, 2011

Lawyers are supposedly averse to innovation. Apparently, someone forgot to inform these law firms and companies. Allen & Overy, whose FIG Global Compensation Tracker helps banks and hedge funds monitor compensation reform initiatives Campbell Law Group of Boulder, Colorado, which is developing a global distributed legal support infrastructure for social enterprises Choate Hall & Stewart [...]

Posted in Innovation | 2 Comments

Why do law firms exist?

By Jordan Furlong | Published: May 3, 2011

What is the point of a law firm? This is neither a rhetorical nor a snarky question. I’m interested in nailing down the economic rationale for a law firm’s existence. What benefits flow to both clients and lawyers from law firms? In what ways are the buyers and sellers of legal services better off because [...]

Posted in Big Firms | 12 Comments

Edge International

Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.

Stem Legal

Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
- April 18: Canadian Judicial Council 40th Anniversary Conference, Ottawa, ON
Law21 Twitter Updates
- The disappearing law firm: Rapid consolidation in UK conveyancing market: http://t.co/quNnGjVc about 13 minutes ago from web
- China's Baker & McKenzie? Yingke continues expansion with launches in Poland and Turkey: http://t.co/FdXfhKOs about 15 minutes ago from web
- Ducks are prepped :-) RT @gnawledge Getting my ducks in a row for presentations at #ACLEAMidyear in #NOLA. Co-presenting with @jordan_law21. about 1 hour ago from webin reply to gnawledge

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Archives

Publications & Podcasts
Publications
- "The talent portfolio: where, how and by whom your work is done"
  Edge International Review, Vol. 6, No. 1, Spring 2011
- "Demographic business development"
  Attorney At Work, March 21, 2011
- "Using new media to access old media"
  Law Firm Web Strategy Blog, March 8, 2011
- "How to use new media to access old media"
  CBA PracticeLink, March 2011
- "Merger mania"
  National magazine, March 2011
- "Law firm diversity beyond the platitudes"
  The Lawyers Weekly, February 25, 2011
- "Exploding some law school myths"
  Slaw, February 22, 2011
- "Create legal annual reports for your clients"
  Attorney At Work, February 21, 2011
- "Reluctant publishers: helping lawyers generate content"
  Law Firm Web Strategy Blog, February 15, 2011
- "The art of we"
  Attorney At Work, January 27, 2011
- "Can a full-service law firm use Twitter?"
  Stem Law Firm Web Strategy Blog, January 25, 2011
- "How to get ahead in publishing (law firm edition)"
  Stem Law Firm Web Strategy Blog, January 6, 2011
- "What surprised you in 2010? Perspectives from legal professionals"
  JD Supra, December 28, 2010
- "2010 brought many changes to legal world"
  The Lawyers Weekly, December 24, 2010
- "Your client is not your enemy"
  Slaw, December 21, 2010
- "All together now: The value of practice group blogs"
  Stem Law Firm Web Strategy Blog, December 15, 2010
- "Seniority pay must die"
  Precedent Magazine, December 10, 2010
- "The future of continuing legal education"
  The Lawyers Weekly, December 10, 2010
- "The No Homers Club: Collective branding in the law"
  Stem Law Firm Web Strategy Blog, December 1, 2010
- "What are you prepared to do?"
  Attorney At Work, November 24, 2010
- "A million tiny pieces: the social media mosaic"
  Stem Law Firm Web Strategy Blog, November 12, 2010
- "The Law of the Pencil"
  Edge International Review, Vol. 2, 2010
- "First impressions: make your Twitter biography count"
  Stem Law Firm Web Strategy Blog, October 26, 2010
- "Your call is important to us,"
  Slaw, October 22, 2010
- "Leading the way,"
  National magazine, September 2010, p. 20
- "Stop the press: news releases and rote communication,"
  Stem Law Firm Web Strategy Blog, August 24, 2010
- "Law school and the risk of irrelevance,"
  The Lawyers Weekly, August 20, 2010
- "Letting the clients decide,"
  Slaw, August 19, 2010
- "Talk to me: putting an end to canned conversations,"
  Stem Law Firm Web Strategy Blog, August 13, 2010
- "Associate compensation meets the merit system,"
  The Lawyers Weekly, August 6, 2010
- "Rethinking the case law update,"
  Stem Law Firm Web Strategy Blog, July 27, 2010
- "The 21st-century law firm,"
  CBA PracticeLink, August 2010
- "Blogging for law firms,"
  Stem Law Firm Web Strategy Blog, June 23, 2010
- "Managing your online brand and reputation takes work,"
  The Lawyers Weekly, June 21, 2010
- "LinkedIn for law firms,"
  Stem Law Firm Web Strategy Blog, May 3, 2010
- "Twitter for law firms,"
  Stem Law Firm Web Strategy Blog, April 6, 2010
- "How to be an effective client,"
  Construction Law Musings, April 2, 2010
- "Here comes the LPO tsunami,"
  The Lawyers Weekly, April 2010
- "Facebook for law firms,"
  Stem Law Firm Web Strategy Blog, March 29, 2010
- "What to do when a reporter calls,"
  The Lawyers Weekly, March 2010
- "Legal recruitment in 2010,"
  The Lawyers Weekly, February 2010
- "Will 2010 be the year of the fixed fee?,"
  The Lawyers Weekly, January 2010
- "Making the most of Twitter,"
  TRIAL Magazine, American Association of Justice, January 2010
- "Metamorphosis: Five forces transforming the legal services marketplace,"
  ABA Law Practice Magazine, November/Dcember 2009
- "We don't run this show anymore,"
  ABA Journal Legal Rebels Project, October 2009
Podcasts and Teleseminars
Current Clients
Here is a selection of some current Stem clients: