Monthly Archives: July 2011

Legal outsourcing’s AFL moment

By Jordan Furlong | Published: July 29, 2011

It’s July, we’re in the middle of a record-breaking summer of heat, and the major-league baseball trade deadline is just days away. So naturally, I’m going to talk about football. This isn’t entirely a propos of nothing: the National Football League lockout recently ended with a 10-year collective bargaining agreement, and a frenzy of free-agent [...]

Posted in Innovation, Outsourcing | 2 Comments

Losing the quality wars

By Jordan Furlong | Published: July 8, 2011

There are days when I feel optimistic that lawyers can rise to the challenges before us and take the lead in the new legal marketplace now emerging worldwide. And then there are days like today. Three data points for you. The first from a friend who sent along this item from the 2010 ACC/Serengeti Managing [...]

Posted in Clients | 2 Comments

Edge International

Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.

Stem Legal

Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
- July 21: Private Law Libraries Summit, American Association of Law Libraries 2012 Annual Meeting, Boston, MA
Law21 Twitter Updates
- @jeffrey_brandt Not yet -- anything especially notable? 10:43:34 AM May 18, 2012 from webin reply to jeffrey_brandt
- Survey says post-recession shifts are here to stay: http://t.co/Qel8xtux | Remarkable changes in three years. 10:24:45 AM May 18, 2012 from web
- Interesting new website from Axiom Law: http://t.co/r4VicptU 10:23:31 AM May 18, 2012 from web
- Trucking company enters legal services market. Seriously. http://t.co/FqkhrHsV (@legalfutures) 10:22:39 AM May 18, 2012 from web
- My new article for the CBA's National magazine: The endangered partner: http://t.co/1AExKEGg 01:09:49 PM May 17, 2012 from web

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Publications & Podcasts
Publications
- "The talent portfolio: where, how and by whom your work is done"
  Edge International Review, Vol. 6, No. 1, Spring 2011
- "Demographic business development"
  Attorney At Work, March 21, 2011
- "Using new media to access old media"
  Law Firm Web Strategy Blog, March 8, 2011
- "How to use new media to access old media"
  CBA PracticeLink, March 2011
- "Merger mania"
  National magazine, March 2011
- "Law firm diversity beyond the platitudes"
  The Lawyers Weekly, February 25, 2011
- "Exploding some law school myths"
  Slaw, February 22, 2011
- "Create legal annual reports for your clients"
  Attorney At Work, February 21, 2011
- "Reluctant publishers: helping lawyers generate content"
  Law Firm Web Strategy Blog, February 15, 2011
- "The art of we"
  Attorney At Work, January 27, 2011
- "Can a full-service law firm use Twitter?"
  Stem Law Firm Web Strategy Blog, January 25, 2011
- "How to get ahead in publishing (law firm edition)"
  Stem Law Firm Web Strategy Blog, January 6, 2011
- "What surprised you in 2010? Perspectives from legal professionals"
  JD Supra, December 28, 2010
- "2010 brought many changes to legal world"
  The Lawyers Weekly, December 24, 2010
- "Your client is not your enemy"
  Slaw, December 21, 2010
- "All together now: The value of practice group blogs"
  Stem Law Firm Web Strategy Blog, December 15, 2010
- "Seniority pay must die"
  Precedent Magazine, December 10, 2010
- "The future of continuing legal education"
  The Lawyers Weekly, December 10, 2010
- "The No Homers Club: Collective branding in the law"
  Stem Law Firm Web Strategy Blog, December 1, 2010
- "What are you prepared to do?"
  Attorney At Work, November 24, 2010
- "A million tiny pieces: the social media mosaic"
  Stem Law Firm Web Strategy Blog, November 12, 2010
- "The Law of the Pencil"
  Edge International Review, Vol. 2, 2010
- "First impressions: make your Twitter biography count"
  Stem Law Firm Web Strategy Blog, October 26, 2010
- "Your call is important to us,"
  Slaw, October 22, 2010
- "Leading the way,"
  National magazine, September 2010, p. 20
- "Stop the press: news releases and rote communication,"
  Stem Law Firm Web Strategy Blog, August 24, 2010
- "Law school and the risk of irrelevance,"
  The Lawyers Weekly, August 20, 2010
- "Letting the clients decide,"
  Slaw, August 19, 2010
- "Talk to me: putting an end to canned conversations,"
  Stem Law Firm Web Strategy Blog, August 13, 2010
- "Associate compensation meets the merit system,"
  The Lawyers Weekly, August 6, 2010
- "Rethinking the case law update,"
  Stem Law Firm Web Strategy Blog, July 27, 2010
- "The 21st-century law firm,"
  CBA PracticeLink, August 2010
- "Blogging for law firms,"
  Stem Law Firm Web Strategy Blog, June 23, 2010
- "Managing your online brand and reputation takes work,"
  The Lawyers Weekly, June 21, 2010
- "LinkedIn for law firms,"
  Stem Law Firm Web Strategy Blog, May 3, 2010
- "Twitter for law firms,"
  Stem Law Firm Web Strategy Blog, April 6, 2010
- "How to be an effective client,"
  Construction Law Musings, April 2, 2010
- "Here comes the LPO tsunami,"
  The Lawyers Weekly, April 2010
- "Facebook for law firms,"
  Stem Law Firm Web Strategy Blog, March 29, 2010
- "What to do when a reporter calls,"
  The Lawyers Weekly, March 2010
- "Legal recruitment in 2010,"
  The Lawyers Weekly, February 2010
- "Will 2010 be the year of the fixed fee?,"
  The Lawyers Weekly, January 2010
- "Making the most of Twitter,"
  TRIAL Magazine, American Association of Justice, January 2010
- "Metamorphosis: Five forces transforming the legal services marketplace,"
  ABA Law Practice Magazine, November/Dcember 2009
- "We don't run this show anymore,"
  ABA Journal Legal Rebels Project, October 2009
Podcasts and Teleseminars
Current Clients
Here is a selection of some current Stem clients: