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Edge International
Jordan Furlong is a Partner with Edge International. One of the world's leading management consultancies, Edge has been providing strategic planning to law firms for more than 25 years. Learn more about Edge.
Stem Legal
Jordan Furlong is a Senior Consultant with Stem Legal and leads its Media Strategy service. Stem provides online profile and business development services for law firms in the U.S. and Canada. Learn more about Stem.
Speaking Appearances
Law21 Twitter Updates- RT @Riskin Bento… would anyone who is familiar with Bento who is willing to speak with me for 5 mins please ping me - thx :-) 07:08:37 PM March 08, 2010 from web
- New blog post at Stem Legal: Creating a Facebook fan club: http://bit.ly/bK7qkL 05:37:48 PM March 08, 2010 from web
- Compete with alternative legal service providers through the marketplace, not UPL claims: http://bit.ly/94kFq9 (Carolyn Elefant) 02:24:16 PM March 05, 2010 from web
- 10 tips for unbundling legal services: http://bit.ly/d4IFQ0 01:51:51 PM March 05, 2010 from web
- Don't hide your lamp under a bushel: lawyer advertising in church bulletins: http://bit.ly/cKPld8 01:50:16 PM March 05, 2010 from web
Category Archives: Diversity
Branding, blogging and the attention economy
Every online community loves a meta-conversation, a discussion about the community itself, and the blawgosphere is no exception. But even by those standards, the explosion of posts ignited by a law.com article on women law bloggers was remarkable for its strength and immediacy.
Published yesterday, the article posited a relative absence of women blawggers (rather ironically, [...]
Also posted in Marketing, Technology 7 Comments
Preaching to the choir about innovation
Legal Times reports the release (2nd ed.) of Fair Measure: Toward Effective Attorney Evaluations, by the ABA’s Commission on Women in the Profession. Fair Measure offers law firms instructions and materials to help them conduct performance evaluations free from gender bias. And it offers us a useful prism through which to view the most important [...]
Also posted in Innovation Leave a comment
Towards diversity in law firms
Diversity in the practice of law has been on my mind the last few days. Partly it’s thanks to a confluence of events, such as the second annual Call to Action: General Counsels’ Summit on Diversity, which starts tomorrow in Arizona and gathers 150 top GCs to find ways to increase diversity among their own [...]
Also posted in Big Firms 3 Comments
What diversity looks like today
Back in November, before this blog started up, the National Association of Law Placement published some analyses of its 2007-08 NALP Directory of Legal Employers, an annual compendium of legal employer data. You may have already seen these results, and I apologize for the redundancy if so, but they only belatedly caught my eye [...]
Also posted in Demographics 1 Comment
Breaking the big firm