The January 2008 edition of the ABA’s Law Practice magazine contains an intriguing article by Tom Mighell about a social network for Texas lawyers. (Hat tip to Larry Bodine.) Tom describes the Texas Bar Circle, which is less than a year old but already has 2,200 members who build profiles, link to colleagues’ or friends’ pages, read State Bar news, create groups, browse a careers section, and participate in discussions. The TBC is restricted only to Texas lawyers, making it another of the gated communities on the web that I wrote about last fall. Altogether, it’s a fantastic development and, I hope, one that creates a precedent for other state bars and provincial law societies to do the same.
Services like the TBC, of course, are essentially a variation on the basic social network model made über-famous by FaceBook: a self-assembling online community of people who connect with friends and make new ones, acquire and share information, and establish an identity for themselves on the Net. You could describe an online community like this as existential — the value it provides lies in the experience of the community itself, in the gathering and intermingling of lives. A business network like the TBC or LinkedIn adds a professional angle, but at the end of the day, these sites are primarily about connecting and are a lot of fun, which is obviously a good and sorely needed thing in the law.
But I’ve been thinking recently about what the next generation of social networks will look like — networks that don’t just connect people, but also put them to work. It lies, I think, in the difference between connectivity and collaboration. Facebook is, at its heart, a simple connectivity application: an ongoing global experiment to see if everyone really is separated by six degrees, and which of them is single at the moment. But it doesn’t, and isn’t meant to, produce anything — outside of massive groups whose very size and presence is intended to publicize a particular cause, Facebook is not a collaborative space.
Collaboration is applied connectivity – we’re all together here, so now let’s accomplish something. A truly collaborative online network for professionals would allow them to both connect and construct – to accomplish tasks, build knowledge, or move a project ahead in some way. Achieving this goal requires more than just lawyers, who tend to hoard information and expertise when left to their own devices. It requires clients, too — and when you add them to the mix, new possibilities emerge. Continue Reading