Hey there, legal professional — looking for a career change in these uncertain times? I have a legal publishing niche to recommend to you. But first, some background.
This economic crisis has inspired some of the best legal blog writing I’ve seen in a while — urgent, direct, and relentlessly focused on communicating to readers exactly how serious a situation we’re in, and just how unique are the opportunities and threats lawyers face. If you haven’t been reading Patrick J. Lamb, Gerry Riskin, Dan Hull & Holden Oliver, Rob Millard, Susan Cartier Liebel, and the ACC blog the last few weeks, rectify that oversight. Click on these links and review what these commentators have been saying about the fundamental restructuring of the marketplace now underway, and why law firms of every shape and size need to respond in fundamental, game-changing ways.
What you’ll notice about many of these blogs and most of these entries is that they’re client-focused: that is, they either analyze the marketplace that buys legal services, or they explain the pressing and rapidly evolving needs of clients, or both. This is still a rarity in the blawgosphere: most legal blogs talk about developments in the law itself or address the business concerns of lawyers and law firms. Like most everything else connected with lawyers, most legal blogs are all about us. The image of the “client” that emerges from most law blogs is shaped by the perspective of lawyers — the client as a mysterious yet disadvantaged entity that needs lawyers’ help, makes demands on lawyers’ time, and pays lawyers’ bills.
But the most valuable and interesting legal blogs in the near future, like the few I’ve referenced above, will write from the perspective of, and serve the direct interests of, the client. Whereas most lawyer blogs are created to explain the law (and promote the lawyer) to clients, these blogs will explain clients to lawyers — and that’s going to be a far more important service. They’ll paint in broad strokes, necessarily, since every client is different — but they’ll still give lawyers powerful information about the drivers and priorities that lie behind every client interaction.
But there’s yet a further, still undiscovered publishing niche. Continue Reading