My first post at Stem’s Law Firm Web Strategy Blog is up and running. The title is “Lawyers, journalists and trust,” and talks about the yawning trust gap between lawyers and the media and how to bridge it. My dozen years in legal journalism demonstrated to me how instinctively guarded lawyers can be even with prestigious legal trade publications; when it’s the local tabloid or talk radio show on the phone, lawyers can seize up altogether. The post offers a few tips toward minimizing that mistrust.
This is the first of what will be fairly regular posts at the Law Firm Web Strategy Blog, usually focused on the media, communications and branding, in my capacity as a Senior Consultant with Stem focusing on media and communications issues for law firms and legal organizations. If there’s a topic you’d like to see explored under these themes, drop me a line at email@example.com anytime.